Bangalore: This Diwali, OnePlus is embracing inclusivity and meaningful celebrations with its new campaign, “Make It Special for Everyone.” The initiative aims to spread joy through thoughtful gestures, positively impacting both people and animals.
The campaign, centered around the theme #MakeItSpecial, emphasizes the power of small acts of kindness. It highlights the significance of recognizing all bonds within a community, extending beyond families to include pets and often-overlooked homeless animals.
Created by OnePlus’s in-house marketing team and directed by Kameron, the campaign features two heartwarming films. The first film showcases how families can include their pets and community animals in their Diwali celebrations through simple acts of compassion. It tells the touching story of a family and their pet dog, illustrating how their unconditional love inspires them to share their festivities with homeless animals.
The ad also highlights OnePlus products, such as the premium OnePlus 12 and OnePlus Pad, positioning them as meaningful gifts that enhance celebrations.
The second ad, set to release soon, brings a humorous twist. It features a young couple who surprise each other with the OnePlus Nord 4, showcasing its popularity among Gen-Z. Their adorable cat adds joy to their lives and comically vies for attention with the new device, adding a playful element to the festive spirit.
Addressing the campaign, Ishita Grover, Director of Marketing, OnePlus India, shared, “Our #MakeItSpecial campaign is a heartfelt celebration of joy and inclusivity this Diwali. This year, we are focusing on the profound impact of small acts of kindness and the beauty of extending our celebrations to everyone around us, including those often overlooked such as pets and animals in need of shelter. By sharing the spirit of giving and togetherness, we aim to strengthen our community spirit and hope this brings a sense of warmth and belonging to everyone who watches it. We hope this campaign inspires people to embrace the true essence of Diwali, creating cherished memories and making the season truly special for all—family, friends, and even our furry companions.”
Addressing the campaign, a senior spokesperson from Kameron shared, “We are incredibly grateful for the opportunity to collaborate with the talented OnePlus India team on this Diwali campaign. It was inspiring to see our two directors, Sami Joensuu and Prince Shah, work in perfect harmony to capture the universal themes of community and the celebration of life’s blessings. One of the standout moments for us was the inclusion of the homeless dogs in the narrative, which reflects our deep commitment to ensuring that even the lost and lonely are seen, valued, and cared for. This partnership not only solidifies our bond but also highlights the powerful impact of unity and compassion in multicultural societies.”
In addition to the films, OnePlus is launching a CSR initiative in partnership with the Heads Up For Tails Foundation. This effort aims to supply essential items like food, medicine, and seasonal care products to nearly 20,000 shelter animals, further emphasizing the campaign’s message of inclusivity and compassion for community animals.
