Mumbai: Marico’s Saffola Honey, a leading brand in the honey market, has launched its latest television commercial (TVC) starring acclaimed actor Pankaj Tripathi. The ad invites viewers on an enchanting journey through the Sundarban forest, highlighting the challenges involved in sourcing pure honey, while showcasing how Saffola Honey makes this premium product readily available in local stores.
Conceptualized by Mullen Lintas, the TVC begins in a grocery store where a customer asks Tripathi, playing the shopkeeper, for Shuddha honey. With his signature charm, he presents her with a jar of Saffola Honey, stating, “Shukar hai Saffola Honey hai madam, Varnaa…” Instantly, the grocery store transforms into the vibrant Sundarbans, complete with creeping vines and blossoming branches.
Tripathi narrates the adventure of collecting the purest honey, depicting scenes of navigating the dense forests of Sundarbans, crossing the Ganga River, and avoiding buzzing bees. The commercial culminates in a stunning visual of honey dripping from a beehive nestled in the lush surroundings. As the fantasy fades, he reassures the customer, saying, “Aapko toh sirf humse maangna hai… Shuddha honey… Saffola Honey,” as he hands her the jar with a smile.
The TVC not only emphasizes the effort behind sourcing 100% Shuddha Saffola Honey from pristine flora and the Sundarbans but also delivers a light-hearted narrative. Pankaj Tripathi’s engaging presence reinforces the message that while acquiring pure honey may seem like a grand adventure, Saffola Honey brings the magic of Shuddha honey from the Sundarbans right to your doorstep.
Vaibhav Bhanchawat, Chief Operating Officer, India & Foods Business, Marico Ltd. stated, “Saffola Honey has always been synonymous with purity and quality. We are committed to delivering 100% Shuddha honey,made with honey sourced from Sunderbansand other natural flora to our consumers. With Pankaj Tripathi’s presence, we were able to capture the essence of our brand in a delightful and engaging manner,reflecting the credibility and purity inherent in his nature—qualities that resonate with Saffola Honey.We believe this campaign will connect with our consumers and furtherstrengthen their trust inShuddha Honey -Saffola Honey, making it their preferred choice.”
Speaking about his experience of being a part of the campaign, Pankaj Tripathi, Brand Ambassador, Saffola Honey said: ‘’I’m delighted to be associated with Saffola Honey Active, a brand that embodies purity and quality – just like my personality. For me, this TVC beautifully encapsulates the journey of sourcing pure honey, emphasizing the dedication and effort involved in ensuring its authenticity, something that matters deeply to me. It’s a light-hearted and delightful watch that perfectly reflects the brand’s commitment to offering its consumers the finest Shuddhahoney.”
“Traditionally, purity of the highest order demands that high levels of effort be put in. Ours is a cheeky, contrarian take on a serious ‘source’ story. While Saffola Honey comes from the distant, mythical Sundarbansand other natural flora, consumers just need to walk up to their nearest Kirana store and ask for it. Easy-peasy. Pretty much like you can, today.”– Ram Cobain, Chief Creative Officer, Mullen Lintas.
Link to the TVC:
