MUMBAI: Pidilite Industries, through its art and craft platform Fevicreate, runs a nationwide science-based crafting contest called Fevicreate IdeaLabs. Now in its fifth year, the contest has already received an overwhelming registrations for the 2024 edition. The entry window closes on 20 October 2024. This initiative has engaged around 2.5 lakh students from 1,500 schools across India so far, and this year it aims to inspire even more young minds to think creatively and innovatively.
The theme, ‘Wonders of Nature: Using Recycled Materials’, encourages students to get creative while learning about the importance of sustainability. The competition invites students from Classes 1-4 and 5-8 to explore the wonders of science and nature through art and craft, using recycled materials.
Last year the event finale took place in Mumbai and the company roped in Shri Mylswamy Annadurai, an Indian space scientist and former ISRO chief director as chief jury member last year. The event finale was also televised for the first time and aired on Nickelodeon and Sonic
Kashyap Gala, senior VP Consumer Products Business Pidilite Industries said, “Our objective at Fevicreate, is to wholeheartedly support the concept of ‘learning by doing.’ School boards and NEP guidelines advocate for ‘Art-Integrated Learning,’ emphasizing that more learning should take place through art and craft. Therefore, Fevicreate Idea Labs is not just a competition; it’s a way to inspire students to explore science and learn through art while inculcating sustainability and care for environment among students. After having scaled up our competition last year, we are looking forward to an even grander finale this year.”
The most creative entries will move forward to thefinale in January 2025, where the finalists will compete in a live crafting event. Pidilite Industries invites schools, teachers, and students to join this exciting journey with Fevicreate Idea Labs fifth Edition. To enter the competition, register on the Fevicreate website and upload the entries.
