New Delhi: Campus Activewear, a sports and athleisure footwear brands, has announced Indian actor Vikrant Massey as its new brand ambassador. This collaboration highlights a shared ethos of style, versatility, and self-expression.
Vikrant Massey is celebrated for his dynamic performances and authentic presence, transitioning from television to acclaimed films. His journey reflects Campus Activewear’s rise as a major player in the athleisure market. His passion for experimentation and grounded nature resonate with the values of today’s youth—versatile, passionate, and authentic.
Speaking on the collaboration, Nikhil Aggarwal, CEO, Campus Activewear said, “Vikrant is known for his versatility. Today, he stands as a respected figure, admired by aspiring artists and especially by today’s youth. His down-to-earth charm and relatability embody the core values of Campus Activewear. We believe this collaboration will inspire our audience to embrace their individuality with confidence, just as Vikrant does every day.”
On joining hands with Campus Activewear, Vikrant Massey said, “I’ve always believed that style is a reflection of one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort. I’m proud to collaborate with Campus, a homegrown brand that takes bold steps to create a fashion statement for every Indian youth.”
The Autumn Winter 2024 collection is tailored for the modern youth, combining bold designs with comfort. This collection aligns with Vikrant’s effortless style and will be available at multi-branded stores, exclusive Campus outlets, Campus.com, and various e-commerce platforms.
