Mumbai: Asian Paints, a leading name in the paint and décor industry, has unveiled ‘Pragati Ke Rang,’ a new content series aimed at showcasing the spirit of progress through its NeoBharat Latex Paint. This initiative celebrates inspiring stories from YouTube creators and individuals in small towns, highlighting their transformative journeys toward a brighter future.
The ‘Pragati Ke Rang’ series not only emphasizes personal growth but also demonstrates the impact of NeoBharat Latex Paint in rural areas. By sharing these visionary narratives, Asian Paints seeks to connect with rural audiences and underscore the contributions of these communities to the nation’s development.
The series features four prominent YouTube creators from small towns who have garnered substantial social media followings through their inspirational content.
Ankit Baiyanpuria: A fitness creator from Sonipat and recipient of the National Creators Award, he revitalizes a local Akhada with NeoBharat Latex Paint, creating vibrant murals that capture the aspirations of young wrestlers.
Rajesh Rawani: A truck driver from Jamtara, Rajesh transforms a beloved dhaba on NH-33, now adorned with murals that celebrate the essential role of truck drivers in India’s progress.
Santosh Jadhav: Known as the Indian Farmer, Santosh hails from Sangli and revolutionizes agriculture by introducing modern practices to local farmers. His episode showcases the Agricultural Produce Market Committee in Vita, where murals celebrate tech-savvy farmers and their partnerships with traders
Amit Syngle, MD and CEO, Asian Paints, expressed, “At Asian Paints, we are dedicated to fostering growth and progress across India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratized the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures & adding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”
Pragati Ke Rang is created in collaboration with Monk Entertainment and Next Narrative. Viraj Sheth, CEO and Co- founder of Monk Entertainment, expressed his enthusiasm for the project, stating, “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”
Adding to this, Mohit Jagtiani, Founder of Next Narrative, said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”
This four-part series aims to bring lasting change to rural India while highlighting the superior quality of NeoBharat paint. It reinforces the transformative power of color in uplifting spaces and communities.
Produced by SOL Entertainment and conceptualized by Monk Entertainment, ‘Pragati Ke Rang’ is set to inspire and uplift rural audiences, paving the way for a brighter and more prosperous future.
Promo Link:
Episode Playlist:
https://www.youtube.com/playlist?list=PL2BHpqroisHZEFM1-PDIa8oe3HPB0t8eG
