MUMBAI: Bollywood star Katrina Kaif has launched the Kay Beauty Velvet Crème Multi-Use Blush. Kay Beauty, co-created by her and Nykaa, has launched a blush that looks to combine a creamy application with the comfort of a soft powder finish
Blush the company explains is clearly having its moment, and Kay Beauty is looking to raise the bar once again. The formula has been crafted to adapt to every skin tone, ensuring that everyone can achieve that perfect flush said the company. Its crème-to-powder formula looks to create a seamless, airbrushed effect with a just- pinched glow that’s effortlessly chic explains the company. It’s enriched with Green Tea Extract, so while it delivers a finish, the guilt-free blush also pampers the skin. The aim is to stay true to Kay Beauty’s promise of #MakeupThatKares.
The all-new Kay Beauty Velvet Crème Multi-Use Blush can also double up as a lip blur and eyeshadow making it a multi-functional product. With its soft-focus effect and buildable pigment, this can help achieve a subtle day look or a bold evening glam. Available in four shades— Awaken, Deepen, Soften, and Tender—this blush range ensures every skin tone finds its perfect match. Kaif’s favourite, Awaken, has a berry tone that looks to balance boldness with versatility. What makes this shade her top pick is its ability to flatter every skin tone—whether fair, medium, or deep.
Why The Company Says That Kay Beauty Velvet Crème Multi-Use Blush is a Must-Have:
● Crème-to-Powder Perfection: The luxurious creamy formula blends effortlessly and sets into a lightweight powder finish, giving consumers what the company calls a smooth, blurred glow that’s perfect for any occasion.
● A New Icon in Blush: This blush is created to adapt to one’s skin tone, delivering intense pigmented colour that blends and blurs like a dream
● Inclusive Colour Range: Featuring four shades— Awaken, Deepen, Soften, and Tender— this blush range ensures every skin tone finds its match.
● Skincare Meets Makeup: Enriched with Green Tea Extract, this blush not only adds colour but also nurtures your skin, embodying the brand’s dedication to #MakeupThatKares
● Beauty, Anytime, Anywhere: The formula and the travel-friendly packaging complete with a mirror, make it ideal for quick touch-ups on the go, ensuring that consumers always have a fresh, glowing look explains the company.
● No baddies: It’s Talc-Free, Paraben Free, Fragrance Free, D5 and Cruelty-Free, making it a guilt-free addition to one’s beauty routine.
Kaif said, “For me, blush is that instant pick-me-up that transforms your look into naturally sculpted, beautiful flushed cheeks. I set out to create a formula that feels light and blends effortlessly into the skin, giving you that soft, natural glow. The crème-to-powder texture is incredibly smooth and weightless, and it’s infused with Green Tea Extract to nourish your skin while adding just the right hint of colour. What I love most is how versatile this blush is. It’s perfect for on-the-go touch-ups, so you can refresh your look anytime, anywhere. Plus, it can easily double as an eyeshadow or lip blur, making it a handy multi-tasker in your makeup bag. And with our signature Kay monogram packaging, it’s not just a beauty product; it’s a little piece of art designed to be a cherished collectible for the Kay community. I can’t wait for you to experience it!”
Adwaita Nayar, co-founder Nykaa and CEO Nykaa Fashion, said, “At Kay Beauty, we prioritise listening to our consumers, and we know they love blushes that are highly pigmented, blend seamlessly, and come in an easy-to-use format. To meet these demands, we worked with the world’s leading manufacturers to create a revolutionary cushion crème formula with a soft finish. Katrina’s vision was to develop the best multi-use blush on the market, and we’ve ensured our product exceeds expectations—perfect for your cheeks, lips, and eyes.
“Our signature Kay monogram design not only elevates the packaging but also makes it a true collectible, reminding you every time you reach for it that #ItsKayToBeYou—authentic, confident, and effortlessly beautiful. With blush trending as one of the biggest phenomena in beauty right now, we’re proud to stay ahead of the curve, delivering a product crafted from the finest consumer insights and innovation. This launch isn’t just about following trends; it’s about setting them, and we can’t wait for you to experience the difference”.
Priced at Rs. 1199, the Kay Beauty Velvet Crème Multi-Use Blush will be available exclusively on the Nykaa website/app, in Nykaa stores, and at select beauty retailers across India.
