Mumbai:
FCB Interface, part of FCB Group India, has announced the appointment of Noor Samra as its National Planning Director. With a robust portfolio that encompasses both legacy and emerging brands, Noor is poised to enhance the agency’s strategic capabilities through her innovative thinking and expertise.
Noor brings a wealth of experience from her work with globally recognized brands, including Spotify, PhonePe, Whisper, Visa, HDFC Life, Lay’s, Kurkure, Doritos, Quaker, and Heineken. Her ability to navigate between established and new clients highlights her versatility in the brand strategy landscape.
In her role as National Planning Director, Noor will be instrumental in FCB Group’s Strategy Council, working closely with leaders across the network to elevate the agency’s strategic offerings. Her impressive track record includes numerous accolades, such as the Cannes Lion Grand Prix, Global Best of Best Effie, WARC Global Grand Prix, and APAC Effie awards, showcasing her commitment to delivering award-winning work.
Gaurav Dudeja, CEO of FCB Interface, remarked, “To achieve our ambitions for transformational growth, we need the right leadership at our core. Noor’s appointment is a pivotal step in this direction. Her strong academic background in sociology, ethnographic experience, and her success in leading strategy across diverse brands—from FMCG to consumer tech—make her an invaluable addition. I’m confident that under Noor’s leadership, FCB Interface is poised for significant growth and enhanced reputation.”
On her appointment, Noor stated, “I am eager to join Dheeraj, Gaurav, and Rakesh, along with the talented team at FCB Interface. The agency has impressive momentum, and I look forward to adding value and depth to our clients and creative output. FCB’s belief in creativity as an economic multiplier resonates with me, and I aspire to create work that not only sets industry benchmarks but also drives meaningful business results.”
