New Delhi: Brand Street Integrated, a innovator in experiential and integrated marketing solutions, is excited to announce the launch of its new operations in Kerala. This expansion follows the successful establishment of the company’s Southern base in Hyderabad and marks another milestone in its strategic efforts to bring tailored and localized marketing solutions to brands across India.
With this move, Brand Street Integrated is poised to tap into Kerala’s dynamic market, bringing its full suite of services—including rural and digital marketing, OOH advertising, and merchandising solutions—tailored to the region’s unique audience.
Heading up Brand Street Integrated’s new Kerala division are two seasoned leaders within the company: Rajinikanth Manickam and Joe Matthew. Both have deep-rooted expertise in understanding consumer behavior and trends within the Southern region, and their insights will be vital in driving the company’s initiatives in Kerala.
Rajinikanth Manickam, who has been with Brand Street Integrated for over five years, will lead the Kerala operations. Rajinikanth’s extensive experience, combined with his strategic vision, will help the company connect with the local consumer base in Kerala and craft campaigns that resonate with regional preferences. Joining him in leadership is Joe Matthew, who brings a wealth of local knowledge to the table, ensuring that Brand Street Integrated’s marketing solutions are not just innovative but also culturally aligned with the market.
Speaking about the Kerala expansion, Surendra Singh, CEO of Brand Street Integrated, said, “We are incredibly excited to strengthen our Southern footprint by launching operations in Kerala. The state presents a vibrant market full of opportunity, and this expansion allows us to provide brands with more localized, impactful marketing solutions. With Rajinikanth and Joe at the helm, we are confident that our unique approach will help us build strong, lasting connections with consumers and deliver exceptional results for our clients.”
Brand Street Integrated’s new Kerala division will offer a comprehensive range of experiential marketing services, designed to deliver high-impact campaigns for local and national brands. These services will include rural marketing, digital marketing, out-of-home (OOH) advertising, and merchandising solutions, all powered by data-driven strategies that ensure maximum engagement and brand visibility.
Rajinikanth Manickam, Head of Kerala Operations, shared his excitement about the expansion, saying, “The Kerala market is ready for fresh, innovative experiences, and we’re here to deliver just that. With Brand Street Integrated’s national expertise combined with deep local insights, we’re excited to craft campaigns that truly capture the essence of Kerala’s vibrant culture and connect with its audience. We have an experienced team, robust resources, and a strong commitment to excellence, and we look forward to setting new standards in the region.”
Brand Street Integrated’s Kerala operations will serve as a key hub for its Southern strategy, enabling the company to further solidify its leadership position in both metropolitan and regional markets across India. The expansion into Kerala is part of the company’s broader goal to leverage regional opportunities and provide brands with effective marketing strategies that align with the diverse cultural and consumer preferences across the country.
