Mumbai: Nazara Technologies Limited, a leading diversified gaming and sports media platform, has partnered with the Open Network for Digital Commerce (ONDC) to unveil “gCommerce”, an innovative in-game monetization solution that integrates e-commerce directly into gaming experiences. This strategic collaboration aims to address the challenges faced by Indian game developers, particularly around low in-app purchase (IAP) conversion rates and underperforming ad revenue.
gCommerce leverages India’s booming e-commerce ecosystem, offering game developers a new, scalable revenue stream by embedding e-commerce capabilities within games. The platform utilizes an affiliate revenue-sharing model, allowing developers to earn commissions on successful transactions initiated by players through in-game purchases.
“We are excited to launch gCommerce in collaboration with ONDC as it marks a significant step in our mission to create innovative, scalable monetization solutions for game developers,” said Nitish Mittersain, CEO of Nazara Technologies. “By integrating e-commerce into gaming, we are not only generating new revenue opportunities for developers but also enhancing the overall gaming experience for our players.”
T Koshy, CEO of ONDC, added, “The launch of gCommerce through the ONDC Network is a testament to the versatility of our platform. By integrating e-commerce directly into games, we are creating a seamless connection between entertainment and shopping, adding value for gamers, developers, and the larger digital commerce ecosystem.”
Reimagining Game Monetization in India
The integration of Nazara’s gaming platform and ONDC’s digital commerce network seeks to transform the game monetization landscape for Indian developers. Through this partnership, game creators can access a diverse range of products from over 10 categories, creating a rich in-game shopping experience that enhances player engagement while offering a seamless path to monetization.
ONDC’s open, interoperable network will enable gCommerce to connect with a wide variety of sellers, providing gamers with relevant and diverse purchasing options without leaving their gaming environment. This integration not only offers developers new revenue avenues but also enhances the user experience, allowing players to make informed purchases as part of their gameplay.
Key Highlights:
- Affiliate Revenue Model: Game developers can earn commissions on every successful transaction initiated by players via the gCommerce platform.
- Diverse Product Categories: Over 10 categories of products available for purchase, enriching the in-game shopping experience.
- Seamless Integration: ONDC’s open network allows for easy and scalable connectivity with a range of sellers across India.
- Improved Developer Monetization: By tapping into India’s expansive e-commerce market, gCommerce offers game developers a more effective and sustainable monetization strategy.
