Mumbai: The Advertising Club has announced the return of its prestigious Annual Digital Review event, D:CODE now in its fourth edition, presented by Google. Set to take place on November 28, 2024, at Google’s India HQ in Gurgaon, this year’s D:CODE will center on the theme ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’.
As artificial intelligence (AI) continues to reshape industries globally, D:CODE 2024 will bring together nine influential industry experts—including a surprise speaker—to explore the profound impact AI is having on the marketing, creative, and user experience domains. The event will highlight how brands and agencies can leverage AI to innovate, optimize, and stay ahead in the competitive digital landscape.
The D:CODE event will feature 9 thought leaders, each of whom will share their insights on how AI is transforming the world of creative marketing and user engagement in India. Each speaker will deliver a 10-minute presentation, showcasing their work, industry insights, and predictions for the future. Confirmed speakers include:
1. Varun Mayya, CEO & Founder at AEOS
2. Jaspreet Bindra, Founder at AI&Beyond and Tech Whisperer Ltd
3. Manish Gupta, Director at Google DeepMind India
4. Kavita Nair, Strategic Advisor at Skewb Analytics
5. Soumya Mohanty, Managing Director and Chief Client Officer at Kantar
6. Siddharth Srinivasan, Head of India at ElevenLabs
7. Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors
8. Azeez Gupta, Founder at Rocket Learning
The event will focus on how AI is driving change within the creative process, the media landscape, and shaping the ways brands interact with users. As generative AI adoption becomes more widespread—currently, over three-quarters of CMOs are using it in some capacity—D: CODE 2024 aims to explore the future of marketing in an AI-driven world and help businesses prepare for the inevitable shift in the next three years.
Rana Barua, President of The Advertising Club, commented on the significance of this year’s edition, saying, “D:CODE was created as a platform to engage and inspire the industry. With AI becoming a game-changer in marketing and advertising, this edition will focus on helping brands and agencies harness its power for greater creativity, efficiency, and innovation. We’ve curated a stellar lineup of speakers who will delve into the implications of AI on the marketing ecosystem, guiding us toward an AI-positive future.”
Mansha Tandon, Chairperson of D: CODE added, “AI is revolutionizing the way brands communicate with consumers. At D:CODE 2024, we will explore the vast potential of AI, from driving innovation in creative processes to helping brands build more meaningful consumer engagement. We’re excited to have these distinguished leaders share their expertise on how AI is reshaping our industry, and we look forward to an enriching evening of knowledge-sharing.”
Presented by Google, the fourth edition of D:CODE will take place on Thursday, November 28, 2024, at Google India’s HQ in Gurgaon, starting at 5:30 pm. The event will be by invitation only, underscoring its exclusivity and the importance of the discussions that will take place.
With AI continuing to make waves across industries, D:CODE 2024 promises to be a must-attend event for those eager to explore how this technology is reshaping the future of marketing, media, and creativity in India.
