MUMBAI: Parag Milk Foods a dairy FMCG company and the parent company of Go Cheese has launched a 20-second TVC celebrating the transformation of routine meals into culinary delights. Premiering during ‘Bigg Boss 18’ promos, this ad showcases Go Cheese that the company said is perfect for pizzas, tacos, pasta, and more, turning everyday dishes into memorable meals.
In a kitchen setup with pastel hues, Go Cheese products—from Four Cheese to Cheese Blocks—add flair to various dishes. The ad aims to embody Go Cheese’s mission: making every meal amazing. Each scene highlights the cheese in action, from gooey pizza cheese to grated cheese over mac and cheese.
The campaign will run across television and digital platforms, inviting food lovers everywhere to ‘Make it Amazing’ with Go Cheese.
Akshali Shah, executive director Parag Milk Foods, explains, “With Go Cheese, we’ve brought a shift in India’s cheese culture. Indian consumers, once familiar mainly with processed cheese, now enjoy a variety of cheeses, thanks to Go Cheese. We recognise that with Indian consumers increasingly craving variety and bold flavours, cheese has evolved into the essential ingredient to consume. This ad aims to inspire everyday home cooks by showing how versatile and fun cheese can be in transforming daily meals. Our goal is to make cheese a staple in every Indian kitchen, sparking creativity and flavor in cooking.”
“At BelieveTrinity, we felt that in order to do true justice to GO Cheese, India’s most versatile cheese brand, we needed a TV Spot that captures its full potential. GO Cheese isn’t just cheese, it’s a culinary partner that elevates everyday meals, allowing consumers to create magic in their own kitchens. Our new ‘food-out’ campaign spotlights the endless versatility of GO Cheese, inspiring home cooks to transform simple dishes into amazing culinary experiences” said Samarth Shrivastava, founder, believe trinity.
