Mumbai: SOMANY Ceramics has unveiled an exciting new campaign that embodies its ethos of “Zameen Se Judey” (Rooted in the Ground). Featuring Bollywood superstar Salman Khan and the ever-charismatic Varun Sharma, the campaign showcases the brand’s innovative and high-quality product range while highlighting its unwavering commitment to quality, resilience, and style.
In this fresh and engaging campaign, Salman Khan brings his signature charm and strength to the forefront, promoting SOMANY’s durable products like the VC Shield and SOMANY Max tiles. His larger-than-life presence highlights the robustness and reliability of these products, making them the perfect fit for consumers looking for both style and strength in their homes.
Meanwhile, Varun Sharma adds his natural wit and humor, bringing an easy-going, relatable vibe to the campaign. Known for his comic timing, Varun lends his personality to SOMANY’s popular product lines, such as Durastone tiles, Ezy Fix Adhesives, Slipshield, and Tempshield tiles. His lighthearted approach helps make the campaign memorable and accessible, resonating with a wide audience while emphasizing the practical benefits of SOMANY’s offerings.
Anshuman Chakravarty, Head of Marketing at SOMANY Ceramics, shared, “We are excited to have Salman and Varun as the faces of our latest campaign. Their unique personalities perfectly complement our brand values of strength, resilience, and style. This campaign aims to highlight the versatility and quality of our products while strengthening our deep-rooted connection with the Indian market. Salman and Varun’s association with SOMANY truly brings our ‘Zameen Se Judey’ philosophy to life.”
The campaign, which spans both digital and traditional media platforms, is designed to resonate with a broad range of audiences, reinforcing SOMANY’s position as a leader in the ceramics space. The combination of Salman’s gravitas and Varun’s approachability creates a balanced and engaging portrayal of SOMANY’s product lineup, showcasing everything from elegant tiles to practical adhesives, and driving home the message that SOMANY products are a perfect blend of style and strength.
This star-powered campaign marks another step in SOMANY Ceramics’ ongoing growth, further solidifying its position as a trusted and innovative brand offering high-quality solutions for modern Indian homes. With its focus on durability, innovation, and style, SOMANY is set to continue leading the ceramics industry while building stronger connections with consumers across the country.
Somany Max slabs:
Somany Ezy Fix Tile Adhesives & Grouts:
Somany VC Shield:
SOMANY DURASTONE:
Somany Temp Shield:
SOMANY SLIP SHIELD:
Somany Bathware:
