Jasrita Dhir has been appointed Vice President of Brand & Communications at Ashoka University. Prior to this role, she served as Director of Marketing and Communications at Karkinos Healthcare. Jasrita announced the new position on her LinkedIn profile, sharing her excitement: “I’m happy to share that I’m starting a new position as Vice President – Brand & Communications at Ashoka University!”
Before her tenure at Karkinos Healthcare, Jasrita held significant roles including Deputy Director – Brand & Communications at The Max Group between 2021 and 2023, and Head – Marketing & Communications at Antara Senior Living from 2020 to 2023. She also spent eight years at Fortis Healthcare, contributing to their marketing and communications strategy from 2012 to 2020.
Jasrita’s career spans over two decades, during which she has accumulated a wealth of experience in strategic brand management, marketing, digital marketing, corporate communications, and public relations. Her expertise has been honed in diverse sectors such as healthcare, senior care, and hospitality, having previously worked with organizations like Max Healthcare and NDTV. Jasrita began her professional journey as an Assistant Sales Manager at Oberoi Hotels & Resorts in 2004.
With 23 years of experience, Jasrita brings a wealth of expertise to her new role at Ashoka University, where she will lead the institution’s brand and communications strategy, helping to elevate its presence and impact in the higher education space.
