MUMBAI: International gifting platform IGP is looking to tug at heartstrings with its latest campaign, ‘Amazing Gifts, Samay Par’. The campaign’s centerpiece, a quirky ad film, transports viewers to a nostalgic version of the future—a world where robots resemble our 1990s vision of tomorrow. This playful homage to retro-futurism looks to highlight IGP’s commitment to helping couples celebrate their anniversaries with gifts.
Anniversaries the company explains are more than just a date; they are a celebration of love and commitment. In India, marriage registrations are on the rise, with over 35-38 lakh marriages taking place monthly, as reported by the Confederation of All India Traders (Cait). Anniversaries hold a special place as cherished milestones of togetherness. To enhance this messaging, IGP unveils a new ad film set in a futuristic robotic era. The story follows a couple who quarrel when the husband forgets their anniversary. IGP steps in, enabling them to surprise each other with a gift. The film highlights how thoughtful gifting can strengthen relationships—today, tomorrow, and even in a robotic future.
The ad reflects the growing importance of anniversaries, a sentiment mirrored by IGP’s 30% increase in engagement on its anniversary page over the past year. Be it the nostalgic robotics era of the past or the futuristic world ahead, IGP remains committed to enhancing celebrations by offering curated gifts and services like 30-minute delivery and midnight surprises. Moments of conflict, like the couple’s quarrel in the film, can be swiftly resolved with thoughtful and timely gifting, bringing loved ones closer, no matter the era.
“Today’s robots may be sleek and advanced, but in the 90s, we imagined them with a different kind of charm—clunky yet endearing, functional yet full of personality. Our new ad plays on that nostalgia, reminding us of how we once dreamed of the future while showcasing the timeless power of thoughtful gifting. With the number of weddings this year projected to exceed the 3.8 million ceremonies held last year, which contributed Rs 4.74 trillion to the economy, anniversaries represent an ever-expanding market. At IGP, we are committed to creating memorable moments of joy through innovative and timely gifting solutions” said Tarun Joshi, founder, CEO IGP.
Through this campaign, IGP said that it not only celebrates the joy of anniversaries but also the beauty of shared memories and lifelong commitments. While trends and technologies evolve, the value of love remains timeless—and IGP said that the aim is to make each anniversary memorable, today and in the future.
Watch the anniversary ad here:
