New Delhi: Balancehero India, the company behind one of India’s leading digital lending and payment platforms, True Balance, has appointed Ashish Aggarwal as its new Chief Marketing Officer. Ashish, an alumnus of BITS Pilani, brings a wealth of leadership experience from his roles at BharatPe, Navi, Snapdeal, and Statiq. His appointment is expected to accelerate the company’s growth strategies by leveraging his deep expertise in digital marketing, product innovation, and strategic expansion.
With an MBA from BITS Pilani, Ashish has a proven track record of scaling digital products and driving user acquisition. At BharatPe, he was instrumental in the success of PostPe, and his time at Snapdeal and MakeMyTrip further cemented his reputation as a growth leader. Ashish is known for executing high-impact marketing campaigns and driving product-led growth in competitive markets.
Souparno Bagchi, Chief Operating Officer of Balancehero India, commented on Ashish’s appointment, saying, “Ashish’s deep understanding of the digital ecosystem, combined with his ability to scale growth, makes him a remarkable addition to Balancehero’s leadership. We look forward to his contributions as we continue to drive innovation and serve the credit needs of Bharat.”
Ashish Aggarwal shared his excitement about the new role, stating, “Joining Balancehero India offers a unique opportunity to drive strategic growth in a rapidly evolving fintech landscape. My objective will be to implement data-driven marketing initiatives that strengthen the company while advancing the mission of financial inclusion.”
Balancehero India, the parent company of True Balance, is a financial service platform offering a range of solutions, including loans, utility bill payments, and prepaid recharges. With an NBFC and PPI license, the company is a pioneer in the sector and has been recognized as a “Soonicorn.” Serving over 95% of India’s pin codes, Balancehero has raised over US$84 million from global investors like SoftBank, Naver, and Line, with a mission to become the go-to platform for financial services for the next billion people in India. The company plays a vital role in advancing financial inclusion and contributing to India’s vision of a Viksit Bharat.
