New Delhi: NODWIN Gaming, a new-age youth entertainment, gaming, and esports platform, and a material subsidiary of Nazara Technologies Limited, has announced the acquisition of Trinity Gaming, a gaming agency and platform MCN (Multi-Channel Network)/ CSP (Creator Service Provider) in a deal valued at INR 24 Crore. The acquisition marks a significant step in expanding NODWIN Gaming’s reach and capabilities within the Indian gaming and content ecosystem.
This deal will see Trinity Gaming become a fully owned subsidiary of NODWIN Gaming, with the founders continuing to lead the business. The acquisition is structured as a combination of a secondary sale and stock swap of NODWIN Gaming shares, with a total consideration of up to INR 24 Crores. The consideration will be paid partly in cash (up to INR 4.8 Crores) and partly in equity shares of NODWIN Gaming (up to INR 19.2 Crores).
Founded in 2019 by Abhishek Aggarwal and Shivam Rao, Trinity Gaming has established itself as a key player in India’s gaming influencer ecosystem. As a Creator Service Provider (CSP) for Meta and the only Gaming MCN for YouTube in India, Trinity Gaming manages over 1,000 creators across the country. The company has formed prominent partnerships with global brands like Samsung, Realme, iQOO, and Krafton, excelling in content creation, digital marketing, and agency activations.
With the acquisition, NODWIN Gaming plans to expand Trinity’s portfolio into emerging markets like Africa, Southeast Asia, Central Asia, and the Middle East, capitalizing on the existing businesses and verticals of NODWIN Gaming. Additionally, NODWIN Gaming will merge its Unpaused Talent business with Trinity, with Trinity’s founders continuing to lead the integrated entity.
Akshat Rathee, Co-Founder of NODWIN Gaming, said, “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
Abhishek Aggarwal, Co-Founder of Trinity Gaming, stated, “Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead.”
Shivam Rao, Co-Founder of Trinity Gaming, added, “With NODWIN Gaming’s unparalleled expertise in esports and global reach, coupled with our focus on creators and brand partnerships, we are poised to deliver innovative and compelling solutions for the gaming community in India. This acquisition marks the beginning of a new era of opportunities for creators and brands alike.”
This acquisition aligns with NODWIN Gaming’s broader vision of delivering immersive and holistic youth entertainment experiences. By integrating Trinity Gaming into its fold, NODWIN Gaming enhances its ability to connect with and engage the youth demographic more effectively. As a leader in gaming, esports, and entertainment, NODWIN Gaming continues to push boundaries, creating diverse offerings that resonate with the interests and aspirations of young audiences.
The acquisition follows NODWIN Gaming’s recent strategic moves to strengthen its position globally, including the acquisitions of Comic Con India, German esports marketing agency Freaks 4U Gaming, West Asia and Turkey-based agency Publishme, Singapore-based live events company Branded, and Turkish esports firm Ninja Global.
