MUMBAI: Mumbai-based brand and digital solutions agency Oktobuzz recently executed a digital campaign for Vithoba Healthcare on the occasion of World Smile Day. The #SmileKaraDe campaign aimed to promote brand awareness and spotlight Vithoba’s range of dental care products.
The campaign centered around the insight that moments of joy in our fast-paced lives can refresh and rejuvenate, encouraging audiences to share their personal “Smile Moments.” Oktobuzz utilised a multi-faceted content strategy across Instagram and Facebook, featuring a combination of reels, static posts, and interactive AR filters. The campaign’s key highlight was a video collaboration with the famous YouTuber duo Because Why Not, where they engaged with strangers, pretending to take their photos with an ‘invisible’ camera—capturing spontaneous, authentic smiles.
The campaign ran for two weeks, starting with a pre-buzz phase where the agency used the following content to seed in the thought of the campaign:
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The agency said that on Instagram, the top-performing reel garnered over 5.6 million views, with the overall campaign reaching 24 Million people. Facebook reels also performed exceptionally well, reaching more than 12 million users.
On World Smile Day, the campaign’s main film was launched on Because Why Not’s YouTube channel, where it got over 36,000 views and 1600 likes.
https://www.youtube.com/watch?v=DZXszMTYYtg&t=1s
Hemal Majithia, CEO, founder Oktobuzz said, “Our goal was to create a campaign that resonated with people and spread positivity while highlighting Vithoba’s commitment to oral health. The success of #SmileKaraDe shows the power of simple moments of joy in connecting with audiences and promoting a brand message effectively.”
