Bangalore: Tata Consumer Products, a leading FMCG company, has re-appointed Wavemaker as its media agency partner for the financial year 2025. After a competitive multi-agency pitch, Wavemaker has been awarded the account, continuing its role in managing the strategic planning and execution of Tata Consumer Products’ media activities in India.
This partnership reaffirms Tata Consumer Products’ commitment to staying ahead of industry trends and enhancing consumer engagement through innovative and purpose-driven communications. Wavemaker, the incumbent media agency, will continue to manage media planning and execution across TV, Print, Radio, and Digital platforms for Tata Consumer Products’ diverse portfolio, including brands such as Tata Tea, Tata Salt, Tata Sampann, Tata Coffee Grand, Tetley Green Tea, Tata Soulfull, Himalayan Water, and Tata Gluco Plus across key markets like Bangalore, Mumbai, and Delhi.
Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, commented on the partnership:”Tata Consumer Products has been at the forefront of delivering hyper-local, hyper-personalized, and technology-driven marketing initiatives, achieving exceptional impact across diverse markets. We are excited to continue on this journey and our partnership with Wavemaker as our media partner.”
The media mandate will cover the full spectrum of traditional and digital media planning and buying, focusing on driving synergies across Tata Consumer Products’ various brands. This will include enhancing visibility and reach across diverse consumer segments, ensuring that each brand resonates effectively with modern Indian audiences.
Ajay Gupte, CEO – South Asia, Wavemaker, expressed:”We are honoured to be re-appointed as the media partner for Tata Consumer Products. Collaborating with such a respected brand presents a significant responsibility. Tata Consumer Products’ strong emotional connections with its audience inspire us to leverage our expertise in media and consumer engagement. Continuing on our longstanding partnership, we are dedicated to crafting innovative campaigns that align with their brand mission, sparking meaningful conversations and excitement. Together, we aim to enhance Tata Consumer Products’ legacy as an industry leader and create impactful experiences that resonate with consumers.”
