Mumbai: Tata Capital, the financial services arm of the Tata Group, has launched an innovative outdoor campaign, ‘Mitaye Faasle,’ which builds on the success of its flagship brand campaign featuring brand ambassador Shubman Gill. With this industry-first initiative, Tata Capital aims to further connect with daily commuters across India and strengthen its position as a trusted financial partner. The outdoor campaign is designed to boost brand awareness and accelerate consumer consideration through creative and impactful activations.
The ‘Mitaye Faasle’ outdoor campaign illustrates how Tata Capital’s financial solutions help individuals bridge the gap between their aspirations and milestones. By utilizing innovative outdoor media, the campaign engages commuters with strategically placed branded cabs, metro train advertisements, and kinetic billboards in key metro cities and select non-metro locations.
The campaign’s branded cabs are designed with 3D models representing aspirational goals such as a ‘dream home,’ ‘new bike,’ and a ‘high-end boutique,’ symbolizing what Tata Capital’s financial solutions can make achievable. Additionally, Tata Capital has extended its reach through full metro train branding in Mumbai and Delhi, focusing on its home loan offerings to resonate with commuters’ dreams of owning a home. The dynamic and visually captivating OOH kinetic displays at high-traffic transit points are a striking feature, creating powerful visual connections and reinforcing Tata Capital’s commitment to customer-first innovation.
By leveraging a diverse range of outdoor and transit advertising mediums, Tata Capital’s outdoor campaign effectively captures the attention of daily commuters, positioning the company as a key enabler of financial empowerment for those on the move. The campaign reflects Tata Capital’s commitment to using innovative approaches to help individuals take the next step towards their financial goals.
The OOH initiative by Tata Capital was executed by Lodestar UM.
