MUMBAI: Lay’s, a potato chips brand, has unveiled a print ad designed as a maze of Delhi’s roads. It looks to capture the spirit of the capital city, where all paths lead to the the first-ever Lay’s Food Truck.
On 19 December, readers of The Times of India were greeted with an ad that seamlessly blended contemporary and cultural elements of. The map maze featured a harmonious mix of Delhi streets, culture and lingo that resonated deeply with the audience. The visuals highlighted both the product and the values it embodies, while evoking a sense of nostalgia and excitement. This interplay of modernity and tradition aimed to establish an emotional connection with readers and celebrate cultural heritage.
Each winding road in the maze looks to reflect the lively and chaotic charm of Delhi’s streets, while the centerpiece – the Lay’s Food Truck – symbolises the joy of exploring new flavours and celebrating togetherness.
Delhiites the company added know that food isn’t just a necessity – it’s a way of life. This ad celebrates the culinary heartbeat of Delhi, where every street has a story, every snack has a memory, and every turn offers something new. The ad is a prelude to what awaits fans at the Lay’s Food Truck as it travels across Delhi this holiday season. With its #WaysToLays concept, the food truck serves up dishes inspired by Lay’s signature flavours.
