Bangalore: Glance, a smart lock screen platform, has announced a partnership with Amazon MX Player, Amazon’s free video streaming service, to transform how Indian audiences discover and enjoy content on their mobile devices. This collaboration leverages Glance’s massive reach of over 235 million devices in India with Amazon MX Player’s diverse and youthful content offerings.
The partnership has already delivered more than 10 popular shows this year, including Playground Season 4, Yeh Meri Family, Naam Namak Nishan, and Ishq In The Air, which explore themes such as young love, family dynamics, gaming, and valour. These shows have captivated millions of viewers through Glance’s smart lock screen, making content discovery seamless and engaging.
A standout initiative within this partnership was Playground Season 4, a hit gaming reality show on Amazon MX Player. Glance integrated its smart lock screen into the show through a special segment, “Ask Me Anything by Glance,” enabling contestants to interact with the platform and creating a deeper connection with audiences.
Speaking about the collaboration, Bikash Chowdhury, Chief Marketing Officer at Glance, said, “With over 235 million active users in India, ‘glancing’ has become a powerful way to discover personalized content and experiences right from the Smart Lock Screen, with meaningful entertainment leading the charge as one of the top categories. Glance’s unique platform and partnership with Amazon MX Player, a premier OTT destination for India’s youth, will take content discovery to new heights, helping young audiences easily connect with stories that speak to their ambitions.”
Aruna Daryanani, Director, Amazon MX Player, added, “At Amazon MX Player, we are attempting to engage with our audiences through unique and innovative avenues. Glance’s massive reach across India, combined with its AI-powered lock screen, has been a great enabler for us to build awareness for Amazon MX Player’s new shows. Glance’s ability to engage users in real-time with relevant content has enabled us to connect with millions of viewers across India. We’re excited to continue exploring new ways to collaborate and bring more stories to life.”
This partnership signifies a powerful combination of technology and storytelling, enabling both platforms to redefine content discovery and create richer, more engaging experiences for audiences across the country.
