Mumbai: News18 Lokmat, part of Network18’s extensive news portfolio, has emerged as the leader in the Marathi news genre, outperforming rivals TV9 Marathi and ABP Majha in both market share and reach, according to the latest BARC ratings.
With a market share of 22.2%, News18 Lokmat has taken the top spot, leaving behind TV9 Marathi at 21.4% and ABP Majha at 16.5%.
(Source: BARC | Market: Maharashtra/Goa | Period: Wk 52’24 | Audience: All 15+ | Metric: Market Share)
In Mumbai, the channel has cemented its dominance with a cumulative reach of 4,462, surpassing TV9 Marathi’s 4,091.
(Source: BARC | Market: Mumbai | Period: Wk 52’24 | Audience: All 15+ | Metric: Cume Reach 000s)
News18 Lokmat’s success can be attributed to its consistent focus on ground-level issues, impactful journalism, and real-time coverage of local and national events. The channel continues to resonate with its audience by providing insightful reporting on topics that matter most to the people of Maharashtra. Its dominance extends beyond television, with a leading presence in the digital space through its website and social media platforms.
Mitul Sangani, CEO – Indian Languages, News18, expressed his pride in the achievement, “News18 Lokmat’s BARC ratings reaffirm its unwavering commitment to impactful journalism, which shines through its ground-level reporting and real-time coverage. By addressing issues that matter most to the people and offering a balanced perspective, the channel has set a gold standard in the Marathi news segment, leading the way across television and digital platforms with trust and excellence. I would like to extend our heartfelt gratitude to advertisers and sponsors for their continued support, which inspires us to continue raising the bar.”
Network18’s News18 Network, India’s largest news network, includes 16 national and regional news channels, connecting millions of viewers across the country. From CNN-News18, the number one English news channel for over two years, to News18 India, the leader in Hindi primetime news, the network has established itself as a trusted voice in journalism. Its regional channels have also consistently topped ratings, reflecting a strong local connection.
As News18 Lokmat continues its leadership in the Marathi news segment, its commitment to delivering trusted, balanced, and impactful journalism remains steadfast, further strengthening its position in India’s competitive news landscape.
