Mumbai: Furlenco, a furniture rental and lifestyle brand, has appointed ITW Playworx, the global brand solutions arm of ITW Universe, as its strategic communications partner. ITW Universe, recognized as the “Swiss Knife” of Sports, Entertainment, and Media consulting, is India’s only full-stack agency offering a comprehensive range of services through a single window. This collaboration aims to drive Furlenco’s communication strategies, enhance its brand narrative, and build stronger connections with its target audience.
Under this mandate, ITW Playworx will develop and execute a comprehensive PR strategy to elevate Furlenco’s visibility, utilizing innovative approaches. Additionally, ITW Universe will work closely with Furlenco’s marketing team to amplify the brand’s presence across outdoor advertising (OOH) and sports marketing platforms, ensuring an integrated and impactful outreach.
Ajith Karimpana, CEO and Founder of Furlenco, shared, “Furlenco has always strived to create exceptional experiences for customers by offering premium, flexible home solutions. Partnering with ITW Playworx aligns with our goal of engaging meaningfully with our audience. We are confident this collaboration will help us achieve greater visibility and strengthen our brand’s positioning in the market.”
Sidharth Ghosh, CEO of ITW Playworx, commented, “Furlenco is redefining modern living, and we are proud to partner with a brand that resonates with urban India’s aspirations. At ITW Playworx, we craft purpose-driven strategies that elevate brands and build deeper emotional connections. This partnership is a valuable opportunity to showcase our expertise in impactful storytelling.”
Bhairav Shanth, Co-Founder of ITW Universe, added, “We are excited to be working with a truly new economy brand like Furlenco on boosting their brand presence and salience. An interconnected consumer market requires strategies that are truly integrated across multiple channels. Building on the work that ITW Playworx will be doing, we will also be helping the brand with a holistic 360 plan spanning across multiple touchpoints such as Digital/OTT, Sports Marketing, OOH, and more.”
This partnership positions Furlenco not only as a furniture rental platform but also as a lifestyle brand that resonates with the modern Indian consumer.
