Myntra Beauty and Anushka Sharma inspire self-discovery with "Discover the ‘U’ in Beauty" campaign

Myntra Beauty and Anushka Sharma inspire self-discovery with “Discover the ‘U’ in Beauty” campaign

Bengaluru: Myntra Beauty, an online beauty destination, has unveiled its latest campaign, “Discover the ‘U’ in Beauty,” featuring Bollywood actor and brand ambassador Anushka Sharma. The campaign aims to empower individuals to embrace their unique beauty through curated solutions and cutting-edge technology offered by Myntra Beauty.

The campaign comprises two engaging films—one focused on makeup and the other on skincare. Both emphasize Myntra Beauty’s commitment to offering tailored beauty experiences that address individual needs, helping customers find their perfect match from a diverse array of products and tools.

Understanding that beauty is not one-size-fits-all, Myntra Beauty leverages innovative solutions like the Virtual Try-On (VTO) tool and a carefully curated selection of over 1.4 lakh products from 2,000+ brands, including global favorites like M.A.C and Estee Lauder and homegrown names like Minimalist and The Derma Co.

The makeup-focused film highlights Myntra Beauty’s extensive collection of 60,000+ makeup products from over 500 brands. With the VTO tool, customers can explore 30 trending looks for various occasions, from weddings to casual outings, making it easier than ever to discover products that complement their unique features.

The skincare film takes a relatable and humorous approach, showcasing women navigating specific skin concerns—from frizzy hair to fine lines—with playful narratives. Anushka Sharma steps in, introducing the women to Myntra Beauty’s curated recommendations for their individual needs. The film underscores Myntra Beauty’s vibrant selection of 40,000+ skincare products across 1,000 brands, tailored to a variety of skin types and concerns.

Bollywood actor and Brand ambassador for Myntra Beauty, Anushka Sharma said, “I’m happy to be partnering with Myntra Beauty on this campaign. Discovering your personal style is key in beauty, and there’s no single formula that works for everyone. Myntra Beauty’s innovative tools, like the VTO and its wide selection of skincare products for everyone, are making this journey of self-discovery easier and more accessible than ever, allowing you to experiment and find your perfect match.”

Abhishek Gour, Director, Brand Digital Marketing at Myntra, said “We’re thrilled to have Anushka Sharma on board for this exciting campaign. Her elegance and relatability perfectly align with Myntra Beauty’s vision. With the launch of 30 new curated looks on our VTO tool, and a wide range of curated products we’re taking a significant step towards making shopping more personalized and convenient, helping customers make informed beauty choices. We believe this innovation and selection will revolutionize the way our customers discover and shop for beauty products.”

Ira G, Chief Creative Officer, Toaster India, said “Has beauty become a beast? An overwhelming number of choices coupled with confusion over what’s right for you makes it such. With Myntra’s Virtual Try-on and wide selections on the platform you get to experiment with over 2000 brands but buy only what looks good on you.”