New Delhi: Innisfree, the South Korean skincare brand renowned for its nature-inspired products, has launched its debut brand film, “Isle Be There: A Magical Dream of Innisfree’s Island.” Featuring its first-ever brand ambassador, actress Wamiqa Gabbi, the film takes audiences on a whimsical journey to the birthplace of Innisfree’s natural ingredients.
Created and produced by Social Whistles Studio, the brand film blends fact and fiction to transport viewers to Innisfree’s lush, green island. In this enchanting narrative, Wamiqa embarks on a magical adventure through the island’s breathtaking landscapes, encountering symbolic elements such as a rabbit, representing Innisfree’s commitment to cruelty-free and animal-friendly beauty.
Sharing her experience, Wamiqa Gabbi said, “Filming this felt like stepping into a fairytale. The film perfectly captures Innisfree’s promise of purity and care, rooted in nature. Being part of this film was an incredible experience, and I’m honored to be associated with a brand that cares for the environment and animals as much as I do.”
Commenting on the brand film, Paul Lee, Managing Director & Country Head of Innisfree, emphasized, “This brand film is more than just a campaign – it’s a celebration of nature’s treasures and the purity that defines Innisfree. We wanted to create something that feels immersive and brings our audience closer to the origins of our products. We hope this film inspires Indian consumers to embrace skincare that is not only effective but also kind to the planet.”
Mini Sood Banerjee, Assistant Director & Head of Marketing, elaborated, “At Innisfree, nature is not just an inspiration—it’s our collaborator. From volcanic clusters to green tea seeds and cherry blossoms, every ingredient symbolizes the purity and effectiveness of nature. The song ‘Isle Be There’ isn’t just a creative touch in the film – it’s a promise that Innisfree will continue to bring the goodness of the island to skincare lovers across India.”The brand film introduces viewers to Innisfree’s hero products and natural ingredients while underscoring its ethos of sustainable and ethical beauty practices. By blending captivating visuals with a powerful message, the film reinforces Innisfree’s commitment to purity, care for the environment, and love for animals.
This magical journey to Innisfree Island invites Indian consumers to explore skincare powered by nature and a brand dedicated to creating a kinder, greener world.
