Mumbai: GM Modular, an electrical and smart home solutions brand, has unveiled its festive campaign ‘Switch to Christmas Mode’, highlighting the warmth and joy of the holiday season through seamless smart living. The campaign’s digital film showcases a beautifully decorated home where celebrations come alive with thoughtful details and effortless technology integration.
The campaign features popular digital creator Linda Fernandes (thequirkymamma) as she decorates her home for Christmas, capturing moments of togetherness, warmth, and festive cheer. GM’s lifestyle and smart products — including GM Modular switches, the GM Cube wireless charger, and GM Bluetooth speakers — are subtly woven into the narrative, demonstrating how modern homes can celebrate festivals with ease and elegance.
Rather than focusing on individual products, the film emphasizes how GM solutions enhance festive living — powering decorations, elevating ambience, and complementing everyday moments without interrupting the emotional flow of celebration.
Commenting on the campaign, Jayanth Jain, CEO & Managing Director, GM Modular, said, “Festivals like Christmas are about creating meaningful moments at home. With ‘Switch to Christmas Mode’, we wanted to show how GM’s switches and lifestyle products blend seamlessly into celebrations, enhancing comfort, convenience, and joy. Our focus has always been on designing products that become a natural part of people’s lives, especially during special occasions.”
The ‘Switch to Christmas Mode’ campaign will be promoted across GM Modular’s digital and social media platforms, inviting audiences to embrace the festive spirit by transforming their homes with warmth, style, and smarter living.
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