Mumbai: Zee Punjabi, the leading regional entertainment channel under Zee Entertainment Enterprises, has appointed Story Digital as its digital creative agency to manage its digital strategy and enhance audience engagement across all social media platforms.
With this partnership, Story Digital will spearhead Zee Punjabi’s digital campaigns, leveraging innovative strategies to increase audience reach, boost TV viewership, and strengthen its digital presence. The agency will focus on creating engaging, viral content that aligns with Zee Punjabi’s rich cultural legacy and connects deeply with its audience.
Expressing his enthusiasm, Rohan Chawla, Co-Founder of Story Digital, said, “It’s an absolute privilege to collaborate with a brand that has such a strong legacy in entertainment. Zee Punjabi has brought the vibrant spirit of Punjab to our screens, and with our expertise in digital strategy, we are eager to take its online presence to new heights. Our goal is to craft a compelling digital experience that truly resonates with the audience and delivers tangible results.”
Zee Punjabi has established itself as a cultural icon in regional entertainment, with hit shows like Jawai Ji, Heer Tey Tedhi Kheer, Nava Mod, and Sehajveer, captivating audiences across India and abroad.
Subhojit Chaudhury, Marketing Head of Zee Punjabi, emphasized the strategic decision to bring Story Digital on board, stating, “Their deep understanding of the regional market and creative storytelling ability make them the perfect partner for our digital expansion. We are confident that their expertise in driving social media engagement will elevate Zee Punjabi’s viewership and strengthen our bond with audiences.”
Story Digital is a next-generation creative digital agency specializing in creative advertising campaigns, social media marketing, integrated brand solutions, short-form content creation, and film production
