New Delhi: PlaySuper has successfully raised $500K in a seed funding round led by IAN Angel Fund and 100X.VC. The round also saw participation from prominent angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.
The fresh capital will be utilized to accelerate product development, expand market reach, and strengthen hiring efforts. PlaySuper is gearing up to launch its next-generation, hyper-personalized in-game store, which allows seamless integration without requiring game updates. Additionally, the company aims to expand into Southeast Asia (SEA) within six months, followed by MENA and LATAM. To drive this growth, PlaySuper plans to onboard a world-class Product Head and expand its B2B partnerships team to collaborate with more gaming studios.
Founded in April 2024 and headquartered in Gurgaon, PlaySuper is pioneering Gaming Commerce in India, enabling gamers to shop inside their favorite mobile games while playing. By seamlessly integrating real-world shopping experiences into mobile games, PlaySuper is redefining in-game monetization and enhancing player engagement like never before.
Shouradeep Chakraborty, Co-founder & COO, PlaySuper, highlighted the company’s disruptive approach, stating, “Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.”
Padmaja Ruparel, Co-founder, IAN Group, emphasized the importance of this innovation, saying,
“The gaming industry in India is growing, retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills.”
PlaySuper’s founding team—Shouradeep, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs with a strong track record in tech-driven businesses. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022, showcasing their ability to build and scale high-impact ventures. With expertise spanning gaming, Web3, fintech, and edtech, the team has identified a massive whitespace opportunity at the intersection of gaming, fintech, and commerce.
PlaySuper was born out of a deep passion for gaming and a mission to tackle the biggest challenge in mobile gaming—player retention. With 98% churn rates among Indian mobile gamers, the company introduces a powerful solution that embeds real-world rewards into games, keeping players engaged while enabling developers to monetize more effectively.
The company is positioned at the forefront of the $500 billion global gaming commerce market. While India’s gaming industry is projected to surpass $5 billion, monetization challenges persist. Unlike traditional ad-based or in-app purchase models, PlaySuper is pioneering a first-of-its-kind gaming commerce ecosystem, allowing players to earn tangible rewards while playing.
With early partnerships secured with leading gaming studios, PlaySuper is ready to disrupt the industry and make in-game commerce a mainstream revenue model. Over the next year, the company will focus on launching its in-game store, expanding into new markets, and deepening collaborations with game developers.
