Mumbai: Social Beat, a digital marketing agency, has executed a comprehensive digital campaign for Fortune Foods to celebrate the brand’s 25-year milestone.
Titled ‘Swaad Ka Safaar,’ the campaign aimed to bring alive the values and legacy of Fortune Foods through the love of Ghar Ka Khana, engaging audiences across generations with nostalgic and relatable storytelling.
The creative campaign resulted in a series of AI-generated videos and a brand-new 25-year logo launch film, capturing Fortune Foods’ journey over the years. The use of AI-driven creative assets added a modern twist to the brand’s legacy content, making it relevant for both loyal customers and newer generations.
Commenting on the campaign’s success, Vikas Chawla, Co-Founder of Social Beat, said, “Fortune Foods has been a trusted name in Indian households for 25 years, representing a rich culinary heritage. Our objective was to create a campaign that not only celebrates this milestone but also resonates with people of all ages. The success of this campaign demonstrates the power of digital storytelling in building emotional connections with consumers.”
Jignesh Shah, Head of Digital at Fortune Foods, added, “Completing 25 years is a monumental achievement for Fortune Foods, and it was important for us to celebrate this milestone with our customers who have been part of our journey. Social Beat’s innovative approach to digital storytelling through AI-generated videos helped us convey the brand’s legacy and emotional connect in a way that truly resonated with our audience. The results speak for themselves, and we look forward to more collaborations with Social Beat in the future.”
The campaign was executed in three phases: pre-launch, launch, and sustenance. Key highlights included the unveiling of Fortune’s commemorative logo and a heartwarming 25-year journey video made by Social Beat, which struck an emotional chord with audiences. The campaign ran across major cities, including Bangalore, Delhi NCR, Chennai, Hyderabad, Mumbai, Kolkata, and Pune, generating massive digital traction with over 36 million impressions and a reach of 11.7 million users.
