Mumbai: JetSynthesys has announced Lenskart, an eyewear brand, as the proud owner of the Delhi franchise for the highly anticipated second season of the Global e-Cricket Premier League (GEPL).
The GEPL, the world’s largest e-cricket and entertainment league, is played on Real Cricket, which has garnered over 300 million lifetime downloads. The second season has seen a significant surge in player interest, experiencing a fivefold increase with 910K registrations compared to Season 1. The inaugural season already achieved impressive milestones, with 200,000+ registrations, 48 elite players across eight teams, and a multiplatform reach of over 70 million users. With a combined total of 2.4 million minutes streamed across JioCinema and Sports18, GEPL is solidifying its position as a leader in the world of cricket esports.
The partnership with Lenskart’s Delhi franchise represents a fusion of innovation, leadership, and passion for the game, enhancing the league’s mission to redefine competitive gaming while strengthening cricket fandom in the digital era.
Rajan Navani, CEO and Founder of JetSynthesys, expressed his excitement: “We are thrilled to have Lenskart join us as the franchise owner of Delhi. Peyush Bansal’s visionary leadership, combined with the immense popularity of cricket in India, aligns perfectly with our mission to bring esports to the masses, just like the IPL did for traditional cricket. This collaboration will further our goal of building a truly global platform, enabling GEPL to connect with fans from all walks of life and create new grassroots opportunities for aspiring players.”
Peyush Bansal, co-founder of Lenskart, shared his enthusiasm about the partnership: “Our goal is simple: to ensure that gamers can enjoy their passion without compromising their eye health. The digital gaming community is growing rapidly, and so is the need for high-performance eyewear that helps them hustle through extended gameplay sessions. We want gamers to play at their best, and we are committed to building eyewear that enables that.”
Rohit Potphode, CEO & League Commissioner of GEPL, highlighted the significance of Lenskart’s involvement: “Having Lenskart join the league as a franchise owner is a landmark moment for GEPL. Peyush Bansal’s passion for technology and innovation will undoubtedly infuse fresh energy into the ecosystem. With Season 2 poised to be bigger and better, we are confident his involvement will help raise the bar for cricket esports.”
Known for its innovative eyewear products, Lenskart continues to build functional, stylish, and high-performance eyewear. With the recent launch of their audio eyewear, Phonic, the brand aims to empower users to simplify their lives while staying stylish and comfortable. With this partnership in esports, Lenskart aims to help gamers focus during extended playing sessions while providing them with the support they need for eye health and performance.
Season 2 of GEPL promises an exciting experience, featuring expanded team formats, advanced league dynamics, and even greater competitive intensity. Players and fans can expect cutting-edge gameplay with Real Cricket 24, known for its strategic depth and realism. The season will culminate in an action-packed finale in March 2025, where top teams will compete for the prestigious title of ‘e-Cricket Icon’ on the global stage.
