New Delhi: Ethos, a luxury watch retailer, has partnered with Unicommerce to enhance its e-commerce operations and elevate the customer experience through optimised order management and streamlined delivery processes. This move comes as the Indian luxury retail market is poised for significant growth, projected to reach $14 billion by 2032.
Founded in 2003, Ethos operates over 70 watch boutiques across 23 cities in India, offering more than 70 premium watch brands such as Rolex, Tissot, Breitling, BVLGARI, Maserati, Hublot, and Rado. In addition to its physical presence, Ethos also caters to online buyers through its website and various online marketplaces.
To support its growing base of online customers, Ethos has adopted Unicommerce’s Uniware suite, which includes advanced multi-channel order and warehouse management systems. The platform allows Ethos to streamline order processing, enhance after-sales support, and automate shipping allocation. The unified dashboard facilitates efficient order management across multiple platforms, enabling smooth checkouts for high-value luxury items and real-time tracking updates for customers.
The partnership with Unicommerce also powers Ethos’ returns management, ensuring a hassle-free experience for buyers across all channels. Furthermore, the technology supports Ethos in offering a wider range of products online, making its premium watch selection accessible to customers in tier 2 and tier 3 cities where physical stores are not present.
Nikhil Adhlakha, Head of E-Commerce at Ethos, said, “We are seeing a tremendous growth opportunity in the Indian market. We are optimistic that this partnership with Unicommerce will further strengthen our operational efficiency to meet growing demand.”
Kapil Makhija, Managing Director & CEO of Unicommerce, commented, “We are excited to support Ethos in scaling their operations and achieving their e-commerce objectives. Our technology solutions have consistently improved order processing times and reduced operational errors for our clients. We are confident our partnership will bring added value to Ethos’ luxury e-commerce operations.”
According to a recent report by Boston Consulting Group (BCG), the luxury retail market in India, currently valued at $8 billion, is expected to grow to $14 billion by 2032. This growth is being fueled by a rise in disposable income and increasing demand for luxury products across both metro and non-metro cities. Regions like Dehradun, Chandigarh, Bhopal, and Guwahati are witnessing growing interest in premium goods, presenting Ethos with significant expansion opportunities.
