Mumbai: Hashtag Orange, a digital native advertising agency, has appointed Umeish Shashidharan as Vice President of Media. This strategic hire aligns with the agency’s vision for growth and will significantly enhance its leadership team. Based in the agency’s Mumbai office, Umeish will oversee Media Operations and New Business Development, collaborating closely with Ankush Vij to drive the agency’s future growth.
With 14 years of extensive experience in digital marketing, Umeish brings a proven track record in leveraging online channels for brand-building and direct-response efforts. An expert in paid search, social media, display campaigns, and media planning and buying, Umeish’s expertise spans across the entire digital media landscape. His leadership experience and innovative approach to the digital ecosystem will be instrumental in driving Hashtag Orange’s media operations to new heights.
Mukesh Vij, Founder of Hashtag Orange, expressed his excitement about Umeish joining the team: “We are thrilled to welcome Umeish Shashidharan to Hashtag Orange. His expertise in the digital media space and strategic vision will play a crucial role in driving our media capabilities and growth objectives. This appointment reflects our ongoing commitment to building a world-class team that can deliver exceptional results for our clients.”
Commenting on his new role, Umeish Shashidharan said, “Joining an energetic, innovative, and trail-blazing team like Hashtag Orange is a great way for me to apply over a decade of experience in ways I never imagined. Together, I believe we can go above and beyond for our clientele, experiment with creative media strategies, and ultimately build a truly formidable Media Department. I look forward to working closely with my fellow leaders and delivering exceptional results for our clients.”
As Hashtag Orange continues to strengthen its leadership team, this appointment signals the beginning of an exciting chapter for the agency, with a more streamlined approach to media operations and ambitious plans for future growth.
