New Delhi: Pravis, a tech-first growth marketing agency, has announced the appointment of Ritu Sharda as its Partner and Chief Creative Officer. With an impressive 24-year career in creative leadership, Ritu brings her wealth of expertise from Ogilvy, where she spearheaded numerous iconic and award-winning campaigns.
In her new role, Ritu will lead Pravis’ creative vision, driving the seamless integration of brand-building and performance marketing to address real brand challenges. Her leadership is set to reinforce Pravis’ commitment to creativity as a growth engine in the ever-evolving digital-first world.
“Creativity in the digital world is being forced into silos—brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly,” said Ritu Sharda, Partner & Chief Creative Officer at Pravis. “That’s what excites me about Pravis. It’s built to be tech-first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.”
Ritu’s illustrious career includes leading successful campaigns for brands such as Mirinda, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, and many more. Some of her most iconic work includes:
- Meri Maggi (Maggi)
- Adopt a Pothole (Apollo Tyres)
- #ReleaseThePressure (Mirinda)
- #StandByToughMoms (All Out)
- The Legacy Project (100 Pipers Whiskey)
- #SaveTheEvidence (DNA Fights Rape)
- #PalatDe, #TaanePalatDe (Thums Up)
Vishal Gupta, Co-Founder of Pravis, added, “Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly.”
Ritu’s contributions have been recognized globally, as she has served as a juror for prestigious events such as Cannes Lions, The One Show, D&AD, AdFest, Effies APAC, and Kyoorius. She has also spoken at the global 3% conference.
Prashant Sinha, Co-Founder of Pravis, commented, “In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world.”
Since its launch 18 months ago, Pravis has rapidly built an impressive client portfolio that includes Johnson’s Baby, Danone, Voltas Beko, Volvo, Neutrogena, Aveeno Baby, ORSL, PNB Metlife, Canara HSBC Life Insurance, Philips Appliances, Stayfree, and Apollo Tyres. With Ritu leading the creative vision, Pravis is uniquely positioned to help brands solve real brand problems and drive measurable growth.
