Mumbai: Central Depository Services Limited Investor Protection Fund (CDSL IPF) and Branding Edge successfully conceptualized and executed an engaging Nukkad Natak campaign at Maha Kumbh Mela 2025, Prayagraj. centred around CDSL’s campaign of #BanoAI – Yaani Atmanirbhar Investor, the initiative reached over 3-4 million people in a span of three days, raising awareness about investment scams and the importance of making informed financial decisions.
The Bano AI campaign by CDSL IPF delivers a powerful message to the masses through Nukkad Natak, encouraging informed decision-making and investments via SEBI-registered platforms, while making financial information simpler and more accessible. Performed by professional theatre artists, the plays, based on the theme “Scam Ki Chhoti Si Baat”—used humor, wit, and relatable scenarios to educate the audience. One play followed an investigator uncovering financial scams, while the other depicted a chai-stall discussion among three investor archetypes, highlighting the importance of vigilance in financial decisions. In addition to scripting and organizing the performances, Branding Edge also designed and developed on-ground promotional materials to amplify the campaign’s reach.
Speaking on the initiative, Mr. Rahul Tekwani, Managing Partner, Branding Edge Strategic Communication and Advisory, said: ” “CDSL IPF’s commitment to investor protection perfectly aligned with our philosophy at Branding Edge—leveraging innovative storytelling to create meaningful impact. Nukkad Natak, a powerful yet underutilized medium by brands, proved to be an incredibly effective way to engage and educate audiences at the Maha Kumbh. Unlike traditional advertising, street plays create an immediate and personal connection, making complex topics like financial security more relatable and easy to understand. With our deep expertise in financial communication, we crafted a compelling narrative that resonated with the diverse crowd, ensuring that essential investor protection messages reached people at the grassroots level. This initiative not only raised awareness about financial safety but also showcased how creative storytelling can transform investor education. We take immense pride in executing this for CDSL IPF and remain committed to exploring new, impactful ways to communicate critical financial knowledge.”
-Based on Press Release
