Bengaluru: Myntra is gearing up to celebrate its biggest shopping event of the year – Myntra Birthday Blast (MBB), with a star-studded campaign featuring some of the most iconic faces in the Indian entertainment industry. The new campaign includes two hilarious ad films that will leave audiences entertained while showcasing Myntra’s amazing offers and deals.
The Myntra Birthday Blast, set to kick off on March 1, 2025, promises to be an unforgettable shopping experience with over 4 million styles across more than 7,000 brands. Adding to the excitement, customers will also receive assured return gifts with their purchases, including coveted prizes such as iPhones, AirPods, and more.
The first ad film features the dynamic duo of Anu Malik, the renowned music composer, and Maheep Kapoor, the TV personality, in a comedic skit that begins with a lavish birthday celebration that goes awry. In a humorous twist, Maheep Kapoor realizes that her guests have abandoned her party in favor of Myntra’s Birthday Blast, attracted by the irresistible return gifts on offer. Anu Malik, ever the dramatic character, adds to the comedy with his unique energy and a quirky song, creating a fun-filled atmosphere.
The second film takes a behind-the-scenes look at the making of Myntra’s Birthday Blast shoot. Hosted by the ever-entertaining Kusha Kapila, the film features some of India’s most famous celebrities—including Abbas-Mastan, Usha Uthup, Chunky Panday, Gia Manek, and Rupal Patel—undergoing a “fashion refresh.” The makeover scenes offer a playful take on these stars’ iconic styles, with a lighthearted twist on current fashion trends. The ad’s highlight is Usha Uthup, who delivers a specially composed birthday song for Myntra, and Abbas-Mastan, who bring their own signature flair to the campaign, all while blending in memes and cultural references.
Kejal Parekh, Associate Director of Marketing at Myntra, shared her excitement about the campaign: “As we approach the significant milestone of celebrating Myntra’s 18th year, we’re thrilled to launch the second edition of Myntra Birthday Blast. This year, we want to celebrate our customers with special ‘return gifts’ and the latest trends in fashion, beauty, and lifestyle that truly reflect our appreciation. To amplify the excitement, we’ve collaborated with beloved personalities like Abbas-Mastan, Anu Malik, Usha Uthup, Chunky Panday, Maheep Kapoor, and Kusha Kapila. Their unique presence brings a delightful twist to the films, while reinforcing Myntra’s position as the ultimate destination for fashion, value, and unforgettable experiences.”
The first film sees Maheep Kapoor hosting her grand birthday party, which turns into a comical disaster when no one shows up. Left surrounded by untouched cake and candles, Maheep’s frustration grows until Anu Malik bursts onto the scene with his energetic entrance. As he discovers that Myntra is the real show-stealer, he embraces the chaos with a quirky song, poking fun at the situation and showcasing the incredible return gifts available at Myntra’s Birthday Blast.
The second ad film features the hilarious Kusha Kapila, who conducts a “fashion refresh” session for iconic celebrities such as Gia Manek, Usha Uthup, Rupal Patel, and Chunky Panday. From Gia’s chic Little Black Dress to Usha Uthup’s vibrant new avatar, each transformation adds to the fun and fashionable spirit of the campaign. The film also features Chunky’s humorous resistance to wearing anything other than his signature colorful shirts. Abbas-Mastan make a cameo, paying homage to classic memes from Indian cinema, while Usha Uthup belts out an impromptu birthday song.
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Film Credits:
Film 1:
Creative Credits: Adarsh Atal, Aishwarya Mahurkar, Ambalika Sen, Zeba Shaikh
Agency: Tilt Brands Solutions
Production House: Dreamcatchers India
Director: Ankit Mehrotra
DOP: Kunal Kuray
Producer: Kirk Jacob
Film 2:
Production House: SW Studios
Director: Jaunty
DOP: Abhimanyu Sengupta
Producer: Aveg Tyagi
