New Delhi: TotalEnergies, in collaboration with GOAT (part of WPP) and Xley by Mad Influence, has officially broken the GUINNESS WORLD RECORDS title for the “Most videos of people dancing to the same song uploaded to Instagram in one hour.” With over 400 unique videos uploaded within just 60 minutes, this remarkable achievement now holds a prestigious spot in GUINNESS WORLD RECORDS history, marking it as one of the largest influencer-led activations ever executed.
The groundbreaking campaign was part of the launch of the #LambaChalega anthem, an innovative advertising initiative that spotlighted TotalEnergies’ high-performance Hi-Perf engine oil. The anthem, designed to symbolize endurance, vibrancy, and longevity, was brought to life with a dynamic track and an iconic hook step.
Over 400 influencers from across India participated in the activation on launch day, underlining the immense power of digital influence at an unprecedented scale. Leading the charge was Bollywood superstar Varun Dhawan, along with notable influencers like Awez Darbar, Amol Kamble, Kheshavi Chhetri, and RJ Tripti. The campaign generated massive online engagement, proving the effectiveness of influencer marketing in shaping modern brand strategies.
Gautam Madhavan, Founder and CEO of Xley by Mad Influence, expressed his pride, saying, “This is a historic moment for influencer marketing, and we are incredibly proud to have played a key role in making it happen. Thanks to the incredible teams at GOAT and TotalEnergies, Xley powered influencer selection and execution at an unprecedented scale. This campaign is proof that influencer marketing is no longer just about collaboration—it’s about creating movements that redefine brand engagement on a global level.”
The initiative united influencers across various categories, including fitness, biking, food, travel, and lifestyle, ensuring the campaign’s cultural impact spanned diverse audiences. The campaign now extends to over 3,000 influencers across India, incorporating nano, micro, macro, and celebrity tiers, further expanding its participation and reach.
GOAT, a global leader in influencer marketing and part of WPP, led the strategic direction and execution of the campaign. Drawing on its expansive network and expertise in scaling digital activations, GOAT ensured seamless participation and maximum reach.
As a key player in the success of the campaign, Xley by Mad Influence optimized influencer selection and managed the entire execution process through its innovative platform. From AI-powered influencer discovery to content submission and real-time tracking, Xley ensured a smooth, tech-driven execution that streamlined operations.
Following rigorous verification processes, an official adjudicator from GUINNESS WORLD RECORDS confirmed the achievement on-site and presented the official GUINNESS WORLD RECORDS certificate to the teams behind this record-breaking campaign.
This milestone signifies a transformative shift in how brands utilize digital creators at scale. By combining GOAT’s expertise in execution, Xley’s advanced technology, and TotalEnergies’ forward-thinking vision, the campaign has set a new benchmark for influencer-driven activations, heralding a new era of brand engagement.
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