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Home Authors Corner

The Shift from LLMs to SLMs for Specialized Video Content

In this article Karan Ahuja, Co-founder and CEO, AiVANTA - an AI-Powered enterprise video solutions platform, highlights how Small Language Models (SLMs) offer a cost-effective, faster, and more localized alternative to Large Language Models (LLMs) for AI-driven video content, enabling scalable, personalized, and industry-specific applications.

by Guest Column
March 6, 2025
in Authors Corner
Reading Time: 2 mins read
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The Shift from LLMs to SLMs for Specialized Video Content
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If you’re in the business of AI-driven content, you’ve probably noticed a growing challenge— Large Language Models (LLMs) are powerful, but they’re expensive, slow, and often overkill for specialized content needs.

Imagine a marketing team trying to generate personalized AI-driven videos for thousands of customers. LLMs can do the job, but every API call eats into the budget. Customization takes time, and localization? That’s a whole different challenge. This is where Small Language Models (SLMs) are stepping in.

SLMs offer a lighter, faster, and more efficient alternative to LLMs while maintaining high-quality script generation. Their lower computational cost, better localization capabilities, and flexibility make them an ideal choice for businesses looking to create specialized video content at scale. Let’s look at each one of these factors in detail.

The Cost Advantage: Faster AI Content at a Fraction of the Price

One of the biggest pain points of LLMs is cost. They require huge cloud infrastructure, making AI-generated content expensive. SLMs, on the other hand, are designed to be lightweight and efficient, reducing operational costs while maintaining quality.

By adopting SLMs, businesses can:

● Lower computing expenses – No need for high-end cloud resources.
● Speed up processing time – AI-generated scripts are produced in seconds, not minutes.
● Reduce reliance on third-party AI providers – More control over data and customization.

Beyond infrastructure savings, SLMs also make AI-powered personalization more affordable. Personalized videos are now a key engagement tool, but LLM-based solutions often come with high costs per API call. SLMs make it possible to scale video production without worrying about runaway expenses, ensuring a higher ROI.

Localization and Industry-Specific Adaptation: The Real Differentiator

AI-generated content isn’t just about automation—it’s about relevance. Many LLMs are trained primarily on widely spoken languages, making them less effective for regional content.This is where SLMs shine. SLMs trained on local linguistic data can:

● Improve accuracy in dialects and industry-specific terminology.
● Ensure contextually correct translations.
● Make AI-generated content more engaging and culturally relevant.

For example, a financial institution operating in multiple regions can use SLMs to generate AI-powered video content in different dialects, ensuring better communication with local customers.

Enhancing Industry-Specific Localization

Localization isn’t just about translating words—it also involves adapting content tone, phrasing, and compliance-related terminology.

SLMs trained for specific industries can:

● Adapt legal and financial language to local regulations.
● Personalize customer communication for different cultural expectations.
● Generate contextually relevant marketing content for regional campaigns.

By leveraging SLM-powered AI video content, businesses can ensure higher customer engagement without compromising on accuracy or compliance.

Open-Source SLMs: More Control and Freedom for Businesses
Many businesses rely on closed-source AI platforms, locking them into high licensing fees, data privacy risks, and limited flexibility. With open-source SLMs, companies can take back control.

Key advantages include:

● Customization – Businesses can fine-tune SLMs for their unique content needs.
● Better data security – AI processing can be done in-house, reducing privacy risks.
● Lower operational costs – No dependency on expensive, proprietary AI models.

SLMs also enable faster AI innovation. Because they’re modular and lightweight, companies can iterate quickly—updating AI-generated content in response to market trends and customer needs.

The Future of AI-Generated Video Content

The transition from LLMs to SLMs isn’t just a tech upgrade—it’s a business strategy. As companies continue to invest in AI-driven video solutions, SLMs will become the preferred choice for specialized, cost-effective, and hyper-personalized content creation. Businesses that embrace this shift early will gain a competitive edge in AI-powered communication.

(Views are personal)

Tags: AiVANTAKaran AhujaLLMsSLMs

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