New Delhi: Sony India has announced renowned music sensation Karan Aujla as its new brand ambassador for its audio product category. This collaboration strengthens Sony’s commitment to delivering premium sound experiences, ensuring consumers can enjoy music in its purest form. The campaign featuring Karan Aujla goes live today and will kick off a multi-faceted promotional effort across digital platforms, outdoor activations, and retail presence.
Karan Aujla, Sony India’s new Audio brand ambassador, expressed his excitement about the partnership, stating, “Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to audiences.”
Sunil Nayyar, Managing Director of Sony India, shared his enthusiasm about the new association, saying, “Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with the audience, and passion for high-quality sound make him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere.”
This announcement coincides with Sony India’s expansion of its portfolio under the ULT Power Sound sub-brand, launched in 2024. ULT Power Sound is designed for music lovers, producing powerful and deep sound that resonates with every beat. The ULT products, including premium headphones and wireless speakers, are built with advanced sound technologies like noise cancellation, deep bass, and high clarity to provide an immersive auditory experience. The response to ULT products has been overwhelmingly positive, with a 2X year-on-year growth.
