New Delhi: McDonald’s India – North and East is shaking things up with the launch of ShakaShaka, a brand-new avatar of its beloved Shake Shake Fries, turning the popular snack into a musical sensation. The quirky and humorous campaign, inspired by mockumentary-style comedy, introduces Papaji, a “musically blessed gentleman” who discovers the cosmic vibrations hidden within the Shake Shake Fries bag—leading to the birth of ShakaShaka.
Commenting on the campaign, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “At McDonald’s, we believe every meal should be more than just delicious! Our ShakaShaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake, and bite, you become part of the flavor adventure, making each meal uniquely yours. Get ready to shake things up and make every meal a celebration of flavor, fun, and excitement! Through this campaign, we are hopeful of further strengthening our leadership in offering unique and memorable dining experiences to customers.”
The campaign cleverly taps into the insight that McDonald’s fans enjoy shaking their fries as much as eating them. By blending humor with music—a core element of Gen Z culture—McDonald’s transforms this simple ritual into a high-energy, shareable experience.
As part of the campaign, McDonald’s India – North and East has also introduced McDeal, making the experience even more accessible, with exciting combos starting at just ₹69:
McChicken Patty + Piri Piri Seasoning – ₹69
McAloo Tikki Burger + Piri Piri Fries – ₹79
Veg Surprise/Chicken Surprise + Piri Piri Fries – ₹89
