Mumbai: The Advertising Standards Council of India (ASCI) Academy has unveiled its latest report, ‘AdNext: The AI Edition,’ at the Global Adda event during the ICAS Global Dialogues Summit in Mumbai. This in-depth study, conducted by Parallel HQ with support from Google and Games 24X7, explores AI’s transformative impact on advertising, particularly in the Indian market.
Bringing together insights from 27 leading industry experts, the report highlights the growing adoption of AI in advertising while emphasizing responsible integration, creativity augmentation, and consumer trust.
Key Insights from the Report:
🔹 AI as a Creative Partner – AI is seen as a tool that enhances, rather than replaces, human creativity.
🔹 Industry Adoption & Readiness – Digital-first brands are leading AI integration, while legacy sectors are innovating to keep pace.
🔹 Consumer Acceptance & Privacy – India’s consumers show a high level of openness to AI-driven advertising, positioning the country as a testbed for innovation.
🔹 Responsible AI Frameworks – The industry must implement governance measures to ensure ethical AI use and data transparency.
Manisha Kapoor, CEO & Secretary General, ASCI, said, “The advent of AI presents an unprecedented opportunity for the advertising industry in India to innovate and connect with consumers in more meaningful ways. However, this power must be wielded responsibly, with a focus on transparency, responsibility, and building lasting trust with consumers. ‘ADNext-The AI Edition’ serves as a resource for understanding these nuances and navigating the path forward.”
Robin Dhanwani, Founder and CEO, Parallel, added, “AI is reshaping industries rapidly, and advertising is no exception. As a design studio invested in AI’s future, partnering on this research was an exciting opportunity to explore its adoption, impact, and regulatory questions. ASCI has always led the way in shaping responsible industry practices, and this report is a testament to that—offering a roadmap for the industry to adopt AI responsibly and effectively.”
The report underscores the importance of continuous dialogue and research among industry stakeholders to refine AI governance. The launch event featured a presentation by Parallel HQ and a thought-provoking panel discussion, with industry experts addressing AI’s role in shaping creativity, audience engagement, and regulatory challenges.
