MUMBAI: With the cricket season on in full swing, urban hangout SOCIAL is bringing back it’s #DoosraStadium vibes from this month to May 2025. Designed to bring fans together for what it says is an immersive cricket-watching experience, SOCIAL is transforming its outlets across India into hubs featuring large-screen match screenings, team-inspired décor, and a curated food and drinks menu crafted for shared enjoyment.
In partnership with FanCode, SOCIAL will also offer merchandise giveaways and interactive activities like trivia contests, ensuring that every moment—from the first ball to the final over—is experienced with the energy of a stadium, right in the neighbourhood. Guests will have access to team gear and giveaways throughout the season.
An Elevated Cricket Feast: SOCIAL’s Shared Platters & Drinks: SOCIAL has curated an all-new cricket season menu, offering a selection of shared platters that target match-day gatherings. Fans can enjoy the Abra Kebab Ra Platter, the Mediterranean-inspired Achmed’s Mezze Platter, the Killer Kebab Platter, the Wings Platter, and the Shawarma, Yo Mama Platter. Designed for sharing, these dishes aim to enhance the communal experience of watching a game with friends and fellow cricket enthusiasts.
To complement the atmosphere, SOCIAL has introduced limited-time shared pitchers bringing a lineup of cricket-inspired cocktails, each named after a shot. There is Helicopter (Classic Mojito), Cover Drive (Bacardi Gold Mojito), Upper Cut (Bacardi Coconut Mojito) and Switch Hit (Bacardi Pineapple Mojito). Fans can also enjoy the Reverse Scoop (Bacardi Passion Fruit Mojito) or the Ramp Shot (Bacardi Guava Mojito).
For beer lovers, SOCIAL will offer Beer Buckets in sets of 4, 8, and 12, ensuring that the drinks keep flowing as the excitement builds with every over—and the more consumers buy, the more they save. Every purchase of a pint of beer gives fans a chance to win their next beer at either Rs 1, Rs 50, or Rs 100.
A Match-Day Experience Beyond Just Watching: With every outlet decked in cricket-inspired décor, SOCIAL aims to recreate the atmosphere of a stadium, offering an experience beyond just watching the game. Guests can expect live screenings of every match, engagement-driven cricket trivia challenges, and exclusive giveaways, making SOCIAL the ultimate gathering spot for true fans.
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality said, “Cricket is an experience best enjoyed together while supporting your favourite teams and players, where every boundary, wicket, and nail-biting finish is amplified by the energy of the crowd. SOCIAL’s #DoosraStadium is designed to bring that passion to life, creating the perfect setting for fans to celebrate the game in an electric atmosphere. From a specially curated match-day menu to refreshing pitchers and engaging activities, every element at SOCIAL is crafted to enhance the shared joy of watching cricket. Whether it’s the roar of a six or the tension of a final over, SOCIAL ensures that every fan feels part of something bigger, making each game an unforgettable experience.”
SOCIAL’s #DoosraStadium experience will be live throughout the ongoing cricket season between March to May 2025 across its outlets in Mumbai, Delhi-NCR, Bengaluru, Pune, Indore, Hyderabad, Kolkata, Dehradun, Lucknow, and Chandigarh. Fans are invited to bring their crew, pick a side, and settle in for a season of cricket action like never before.
