New Delhi: Tinder has launched a fresh new brand campaign in Asia – Dating, your way – that spotlights relatable moments defining modern dating, celebrating moving on, matching over quirks, and opposites attracting. The pan-Asia campaign, set to roll out across digital, social, and on-ground experiences in multiple countries, features three distinctive videos in India that showcase young Indian women navigating pivotal relationship moments – from moving on after a breakup to finding someone who embraces their quirks or dating someone entirely different.
Tinder’s new campaign emphasizes authenticity, self-discovery, and meaningful connections, reaffirming that every relationship, whether a fresh start or a first date, is unique and worthy of celebration.
“We know that young women in Asia want more control over their dating lives,” said Daniel Kim, VP APAC Marketing, Tinder. “With fun and safe dating at the core of the experience, Tinder is about the endless possibilities that can unfold when two people connect. With this campaign, we’re celebrating the freedom to date without judgment—because whether you’re on Tinder to move on, move forward, or just move at your own pace, there’s no set way to date and every match has the potential to change lives in ways that people could never imagine.”
In the “Move On” video, a young woman symbolically lets go of a past relationship, marked by a pet turtle gifted by an ex, as Tinder offers her a fresh start in her dating journey. “Double the Chill” captures the light-hearted essence of a first date where a woman bonds with her Tinder match over their shared odd quirk of sipping cold drinks on a chilly day. Meanwhile, “Love and Hate” follows a couple who, despite clashing over preferences like olives and debates reminiscent of pineapple on pizza, prove that differences can strengthen relationships.
According to recent OnePoll data, 57% of young Indian adults (aged 18–25) have formed meaningful relationships through dating apps, and 45% of respondents now consider dating apps the most common way to meet people. With these insights, Tinder’s campaign not only celebrates the unexpected but also reinforces its role as the platform where meaningful connections begin.
