Mumbai: Havmor Ice Cream, a part of LOTTE Wellfood Co. Ltd and one of India’s most beloved ice cream brands, has launched its latest campaign—‘Soooo Tasty, You Wanna Havmoorrrr!’—a playful ode to indulgence that highlights the irresistible taste of its products. The campaign not only showcases the brand’s signature creamy goodness but also reinforces its name—because when it’s Havmor, you always want more!
Taking its star power up a notch, Havmor has onboarded Bollywood star Tamannaah Bhatia as its newest brand ambassador, joining cricket icon Hardik Pandya. By bringing together the worlds of Bollywood and cricket, the brand is strengthening its connection with consumers and making every scoop a moment of joy.
The campaign features humorous and relatable scenarios, where both Tamannaah and Hardik go to extreme lengths to grab the last bite—because Havmor ice cream is just too delicious to resist. The tagline “Soooo Tasty, You Wanna Havmoorrrr!” captures this playful spirit, making indulgence synonymous with the brand.
Komal Anand, Managing Director, Havmor Ice Cream, shared his excitement about the campaign, “Havmor has always been about indulgence, and we are thrilled to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them embody energy, fun, and an irresistible charm that aligns perfectly with our brand ethos. We anticipate an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion more special with our delicious and innovative offerings.”
Rishabh Verma, Head Marketing, Havmor Ice Cream, elaborated on the brand’s marketing activation strategy, “Our campaign will take center stage on CTV during IPL, leveraging its premium reach, followed by strong TV, digital, and social media amplification. We’re enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, driving business through exclusive activations. To boost visibility and impulse sales, extensive retail activations with POSM and high-impact OOH placements in key markets will maximize consumer engagement.”
Expressing her excitement, Tamannaah Bhatia, Brand Ambassador of Havmor Ice Cream, said, “I have always been a fan of Havmor’s creamy, delicious ice creams, and I’m thrilled to be part of a brand that celebrates indulgence and fun. Teaming up with Hardik Pandya makes it even more exciting. Together, we’re bringing alive the magic of ice cream in a way that’s all about fun, flavor, and going all in on your cravings. This campaign is a celebration of treating yourself, enjoying the moment, and of course, having Havmoorrrr.”
Cricketer Hardik Pandya, who has been associated with Havmor, shared, “Whether it’s cricket or ice cream, I’m all about going big and enjoying the moment. Ice cream has always been one of my favorite comfort foods, and Havmor has been delivering that irresistible experience for over 80 years. My association with Havmor has been nothing short of a delicious adventure—just like smashing sixes on the field; every scoop is a winning moment. I’m thrilled to have Tamannaah Bhatia joining the team and being part of this fun campaign with her has been an absolute blast.”
As demand for ice cream surges, Havmor recently expanded its manufacturing footprint with a new plant in Pune. With nine production lines currently operational and plans to scale up to 16, the facility is geared to cater to the growing consumer demand, especially during peak summer months.
