Mumbai: Grey has announced the appointment of Harsh Kapadia as the Chief Creative Officer (CCO) of Grey India. A Mumbai-born creative leader with extensive global experience, Kapadia joins from MRM New York, where he served as CCO since 2021. Based in India, he will report to Grey’s Global Chief Creative Officer, Gabriel Schmitt.
This strategic hire reinforces Grey’s commitment to strengthening its creative capabilities in India, leveraging Kapadia’s unique blend of local expertise and international best practices. His appointment marks a return to the WPP network, having previously held leadership roles at VML and JWT.
Strengthening Grey India’s Leadership
“Bringing together the proven leadership of Anusha Shetty with the creative vision of Harsh, whose expertise spans AI-driven technology solutions to traditional advertising, sets Grey India up for an exciting future,” said Sarah Trombetta, Chief Executive Officer, Grey APAC. “This world-class expertise will allow us to craft uniquely effective campaigns that resonate with Indian consumers across all platforms and touchpoints.”
Kapadia will work closely with Anusha Shetty, CEO of Grey India, to drive the agency’s next phase of growth across its Mumbai, Delhi, and Bangalore offices. Their shared focus will be on delivering high-impact, culturally relevant creative solutions that also achieve global resonance.
Gabriel Schmitt, Grey’s Global CCO, emphasized, “India presents tremendous opportunities, both culturally and economically. We need to lead the marketing and communications space with exceptional work for the remarkable brands we represent. Harsh’s experience across New York, London, Melbourne, and India, coupled with his deep local insights, makes him the ideal leader to drive long-term value for our clients. With Harsh and Anusha at the helm, we are set to deliver unparalleled creativity and client partnerships.”
A Strategic Creative Force
Kapadia’s return to India is a significant win for Grey. Known for his expertise across brands and his deep belief in integrating technology with creative ideas, his appointment is expected to propel Grey India into its next phase of innovation and growth.
“I’m thrilled to continue my global journey while returning to WPP and leading Grey India at such a transformative moment. Partnering with Anusha and the exceptional team at Grey, I look forward to embracing the philosophy of Cultural MacGyverism—blending rich local insights with cutting-edge marketing—to create work that drives real business impact,” said Kapadia.
Kapadia has a strong track record of delivering award-winning campaigns for global clients such as Google, Reckitt, Motorola, Lego, New Balance, and Diageo. His expertise across four continents uniquely positions him to steer Grey India’s creative vision forward.
Leadership Transition
Kapadia’s appointment follows the departure of Sandipan Bhattacharyya, who is moving on to explore new opportunities after nearly a decade with Grey India.
“We sincerely thank Sandipan for his invaluable contributions during his tenure and wish him the very best in his future endeavors,” added Trombetta.
