Mumbai: McCain Foods India, a frozen food brand, has partnered with Philips India to launch India’s first Air Fryer French Fries, a category-first innovation that brings restaurant-style crispiness and taste straight to home kitchens. This collaboration merges McCain’s expertise in frozen snacks with Philips’ pioneering Air Fryer technology, offering a convenient and healthier way to enjoy indulgent snacking.
As air fryers continue to revolutionize home cooking, McCain’s new range is specifically designed to deliver the signature crunch, golden crispness, and rich flavor of deep-fried fries—without the excess oil. The campaign, titled “Air Fryer Me McCain Banega, Toh Maza Aur Bhi Badhega!”, celebrates this breakthrough, showing how families can come together to create delicious, effortless meals.
Aditya Krishna, Director of Sales & Marketing at McCain Foods India, shared, “As the brand that introduced the concept of French fries to Indian homes, McCain has always been at the forefront of redefining indulgence and bringing the gold standard of fries effortlessly to home kitchens. With the launch of Air Fryer French Fries, we are not just introducing a new product—we are pioneering a smarter way to enjoy great taste with greater ease. This category-first innovation reflects our commitment to evolving with consumer needs, delivering crispy, restaurant-like taste and texture that people enjoy.”
The new Air Fryer French Fries are powered by McCain’s proprietary Sure Crisp™ technology, ensuring the perfect balance of crunch and flavor without the need for deep frying.
Pooja Baid, Chief Marketing Officer at Versuni India (Philips Domestic Appliances), commented, “At Philips, we’ve always believed in making indulgence smarter and more effortless. Air frying has redefined home cooking, allowing people to enjoy their favorite foods with ease and convenience. As a brand that introduced India to air frying, we take pride in seeing how it has become a staple in modern kitchens. This collaboration is a natural fit, bringing together Philips’ pioneering technology and McCain’s expertise in great-tasting frozen snacks to elevate everyday cooking experiences.”
To amplify the launch, McCain’s latest DVC showcases the evolving role of family in the kitchen. The film follows a mother who, upon returning home, assumes that the perfectly crispy fries on her plate are from a restaurant—only to be pleasantly surprised when her husband and child proudly reveal they made them together in the air fryer. This moment underscores the ease of preparation, the joy of togetherness, and the convenience of smart snacking solutions.
With this launch, McCain continues to push the boundaries of frozen food innovation, ensuring that consumers get delicious, high-quality, and effortless snacking options.
