Bangalore: As the entrepreneurial energy of StartUp Mahakumbh grips the national capital, Bloombox Brand Engineers, branding consultancy, has unveiled an innovative support initiative aimed at empowering early-stage startups. Titled ‘Branding for Equity’, the program offers emerging founders access to top-tier brand strategy and creative support—without the immediate financial strain.
As part of the initiative, Bloombox is providing 30-minute complimentary consultations to startup founders, offering them an entry point to explore deeper strategic branding services. Selected startups will receive tailored guidance on purpose clarity, brand positioning, visual identity, and storytelling—critical elements in building a strong, differentiated brand.
Laeeq Ali, Chief Brand Architect at Bloombox Brand Engineers, shared the motivation behind the initiative, “We believe that great ideas shouldn’t be held back by limited resources. At Bloombox, we’re committed to enabling startup success through a purpose-centric business brand building approach where the brand, people, culture, products are all aligned with the larger purpose.”
Highlighting the depth of their engagement, Ravi D’Abreo, Co-founder & Business Architect, added, “Our approach goes beyond brand and marketing. Unlike typical branding that focuses on design, we want to play the role of a confidante and the co-founder in the startup owner’s life. We love being the sounding board to the founder, understanding the business and helping them in key business decisions that goes beyond typical branding.”
Open exclusively to Pre-Series A startups, the program allows selected founders to participate in the ‘Branding for Equity’ model—wherein Bloombox will offer branding services in exchange for equity, aligning their success with that of the startup.
