Mumbai: Indian fashion label Rangita, by Stellaro Brands, has unveiled its much-awaited Spring-Summer 2025 campaign titled ‘Shubh Aarambh’. Evoking the spirit of new beginnings and the joy of shared celebrations, the campaign captures the timeless charm of Indian weddings through a contemporary lens.
Shot at the iconic Chinar Haveli, the personal residence of renowned photographer Raghu Rai, the campaign reflects the vibrant mood of the season. Celebrating everything from deep-rooted friendships to nostalgic rituals, ‘Shubh Aarambh’ is a visual ode to the cultural beauty and personal expression that weddings bring to life.
Crafted in-house, the campaign video is set against the narrative of a summer wedding—intertwining emotion, tradition, and modernity. Through flowing silhouettes, rich colors, and handcrafted details, Rangita positions its spring-summer collection as an ideal companion for both everyday elegance and festive moments.
“Weddings are a celebration of togetherness, self-expression, and the magic of new beginnings. Inspired by this spirit, ‘Shubh Aarambh’ captures the heartbeat of joy, the glow of nostalgia, and the unbreakable bonds that make these moments unforgettable—not just for brides, but for friends and loved ones who join the festivities. Rangita exists to empower every woman to shine—confident, radiant, and effortlessly stunning—whether through everyday wear or occasion-ready styles. Just as weddings mark a fresh start, Rangita’s spring-summer collection celebrates new beginnings with a range that’s as versatile as it is vibrant,” said Himanshu Chakrawarti, CEO, Stellaro Brands.
The campaign has been conceptualized and produced by Shivanee Dutt, Sr. Director of Brand Marketing, with creative direction led by Saswata Ghosh (photography) and Shayak (videography). The musical composition features lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music by the late Sunjoy Bose.
Currently gaining strong traction across Instagram, Facebook, and YouTube, ‘Shubh Aarambh’ signals Rangita’s continued commitment to building an emotional and stylish connection with its audience.
Looking to the future, Rangita is set to expand its retail presence, with plans to open 25 new stores over the next 12 months, including 5-6 stores in Q1 FY26 (April–June 2025). The brand is banking on an omnichannel approach to deepen its reach, combining robust physical retail growth with its established digital footprint.
More than just a campaign, ‘Shubh Aarambh’ is Rangita’s promise—to celebrate every woman’s story, her confidence, and the milestones that matter most.
