Mumbai: Laneige India, a Korean skincare brand known for its innovation-led beauty products, has announced the appointment of Filter Coffee Co. as its new digital and social media partner. The collaboration marks a strategic step in Laneige’s journey to deepen digital engagement and expand its presence across online platforms in the Indian market.
As part of the mandate, Filter Coffee Co. will spearhead Laneige India’s digital strategy, content creation (including design and photoshoots), influencer marketing, events, and e-commerce assets. The focus will be on creating high-impact digital narratives, enhancing brand resonance, and positioning Laneige as a leader in India’s competitive skincare space.
Mini Sood Banerjee, Head of Marketing for Laneige India, shared her excitement about the partnership, stating, “We are excited to partner with Filter Coffee Co. A key criterion in selecting the right digital partner was finding a team that resonates with our brand values. Their ability to adapt quick-thinking & bring sharp creative ideas as per the fast-changing digital trends stood out to us. We’ve found in them a strong fit and are glad to welcome them into the Laneige India family. Together, we aim to strengthen digital and social reach for Laneige India and focus on being a top-notch leader in the skincare industry.”
With this win, Filter Coffee Co. further strengthens its position in the beauty and lifestyle segment, adding to its growing portfolio of FMCG and D2C brands.
Anuja Deora, Founder and CEO of Filter Coffee Co., commented, “We are extremely honoured and proud to partner with a globally loved and one of the most innovative skincare brands like Laneige India. This addition strengthens our FMCG portfolio and further brings expertise in the beauty and lifestyle segment.”
“Our goal is to elevate Laneige India’s digital outreach with a multi-platform, insight-led approach, driving awareness, building consideration, and trending content formats. Our in-house studio blends creativity with cutting-edge production from 3D & CGI to AI-driven assets. Together, we’re set to redefine and enhance Laneige’s digital growth story in India making it a skincare essential for the next-gen beauty consumer.”
