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Tata Projects unveils Season 3 of India@100 focused on sustainable & safe growth

The award-winning video series expands focus to environmental leadership and sustainability initiatives aligned with Tata Group’s Project Aalingana vision

by MN4U Bureau
April 12, 2025
in Marketing
Reading Time: 2 mins read
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Tata Projects unveils Season 3 of India@100 focused on sustainable & safe growth
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Mumbai: Tata Projects, one of India’s fastest growing and most admired infrastructure companies, has officially announced the launch of Season 3 of its acclaimed video series India@100: Growing Responsibly and Safely. Building on the success of its first two seasons—collectively garnering over 5.9 million impressions—the new chapter takes a decisive turn towards sustainability, spotlighting the company’s pioneering ESG (Environmental, Social, and Governance) efforts.

Premiering this month, Season 3 aligns with the Tata Group’s Project Aalingana, a transformative vision that focuses on planet resilience, including goals of becoming net zero by 2045, promoting the circular economy, and driving nature-positive solutions.

While the earlier seasons emphasized workplace and worker safety—featuring the beloved safety mascot Hachi—Season 3 shifts gears to spotlight Tata Projects’ ground-level action in climate-conscious infrastructure development. The seven-episode series will also showcase collaborations with Tata Power, Tata Steel, and Indian Hotels Company Limited (IHCL), underscoring the Tata Group’s unified approach to sustainability.

“With India@100 Season 3, we’re not just documenting our sustainability journey, we’re inviting viewers to witness the tangible actions that are fundamentally transforming how infrastructure is conceived, built, and maintained in India. India@100 is a vision for an India that is future-ready, leading the world towards a more sustainable, resilient, and safer place for generations to come. This platform allows us to demonstrate how sustainability, innovation, and community impact are being integrated into the way we work,” said Amarjeet Kaur, Head of Corporate Communications and Marketing at Tata Projects.

Season 3 will explore four central sustainability themes that demonstrate the company’s commitment to responsible growth:

Water Neutrality: Innovative water conservation, reduction, and replenishment methods at construction sites

Green Materials Innovation: Introduction of next-gen sustainable materials like Nanogence for green concrete with significantly reduced carbon footprint

Renewable Energy Integration: Implementation of clean energy technologies across infrastructure portfolios

Cultural Heritage Preservation: Support for local artisans and traditional crafts, as seen in Tata Projects’ role in the New Parliament Building

The new season continues Tata Projects’ mission of thought leadership through storytelling, following the legacy of Seasons 1 and 2, which featured 9 and 7 episodes, respectively, and achieved significant reach on platforms such as LinkedIn—2.7 million and 3.2 million impressions.

India@100 Season 3 will launch on April 15, 2025, with new episodes released weekly across Tata Projects’ digital platforms. For more information, viewers can visit the official Tata Projects LinkedIn page.

Tags: Amarjeet KaurTATA Projects

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