As the TATA Indian Premier League (IPL) continues to break viewership records, international brands are seizing the opportunity to leverage cricket’s unparalleled reach and aspirational appeal through JioStar’s broadcast and digital platforms.
This season, Danube Properties has stepped in as a Co-Powered By sponsor on Star Sports, strategically aligning its media investment with a crucial phase in its property sales cycle. Making a notable debut is Lattafa Perfumes, the first international retail brand to advertise on JioStar’s cricket coverage—marking a new milestone in the platform’s global brand engagement.
Over recent seasons, JioStar has seen a steady influx of prestigious international names such as Emirates, Etihad, DP World, Turkish Airlines, Disney Cruise Line, Qatar Airways, ARAMCO, Saudi Tourism, and Malaysia Airlines. Sectors like tourism, real estate, and aviation have emerged as dominant international categories, leveraging IPL and other marquee tournaments to connect with India’s growing appetite for premium global experiences.
India’s evolution into a premium consumption market—driven by rising affluence across Tier 1 and Tier 2 cities—has made it a key strategic focus for global advertisers. With over 800 million sports viewers and a highly digital, brand-conscious demographic aged 25 to 45, cricket offers unrivaled scale and visibility. For many international brands, India is not just a high-potential market—it’s a growth engine. The country ranks among the top five global source markets for airlines, boasts a high-spending outbound tourism segment, and is home to a substantial base of NRI real estate investors, especially in the UAE.
Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creator at JioStar, emphasized the global relevance of Indian cricket, “Cricket in India is no longer just a national passion—it’s a global advertising stage. International brands are increasingly turning to JioStar as a gateway to scale, stature, and cultural relevance. These partnerships are not just about visibility—they’re delivering tangible business outcomes, from lead generation to sustained brand affinity in one of the world’s most dynamic markets.”
Rizwan Sajan, Founder and Chairman of Danube Properties, echoed this enthusiasm, “We are thrilled to partner with Star Sports for the TATA IPL. India is one of our most important markets, and there’s no better platform than Star Sports and the IPL to maximize our visibility. The timing aligns perfectly with our busiest investment cycle, and the scale of high-net-worth reach we achieve in just two months is a game-changer. This association has been instrumental in driving investor interest and making property ownership in Dubai more accessible.”
As global attention increasingly shifts toward India, JioStar’s cricket platforms have emerged as the launchpad of choice for international brands seeking to establish relevance, build recall, and drive measurable results in a rapidly evolving market.
